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Brand Profiles

Omega extends timekeeping partnership with PGA

August 07, 2014


From left, PGA of America President Ted Bishop, Omega President Stephen Urquhart, Omega ambassador and professional golfer Rory McIlroy and PGA of America CEO Pete Bevacqua celebrate Omega’s extended partnership with the PGA.

Louisville, Ky.--Swatch Group-owned watch brand Omega has extended its partnership agreement with the Professional Golfers’ Association of America and now will be the organization’s official timekeeper until 2022.

Specifically, the Swiss watch company will continue to serve as the official patron and timekeeper of the PGA for another eight years beginning in 2015.

Omega first entered into a strategic marketing and sponsorship agreement with the PGA in 2011. In 2012, the two companies announced they had elevated their partnership to an “elite” status that elevated Omega from official partner to official patron.

According to Omega, the new long-term cooperative, which includes advertising on golf telecasts at PGA championship events, marketing support for PGA player development efforts and support for the organization’s members and their facilities, will continue to enhance the brand’s history in sports, as it is the official timekeeper of the PGA Championship, Senior PGA Championship presented by KitchenAid, PGA Grand Slam of Golf, Ryder Cup (when held in the United States), PGA Professional National Championship and PGA Golf Properties.

The watch brand also recently launched a new TV commercial for the U.S. starring Irish golfer and Omega brand ambassador Rory McIlroy, produced for the watch company’s partnership with the PGA Championship.

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“Omega has long supported the growth of golf as a global game, and our involvement in the premier events organized by the PGA of America, including the much-anticipated 2014 PGA Championship, has given us a fantastic platform to develop the brand in the important American market,” Omega President Stephen Urquhart said.