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Brand Profiles

Omega tees off new TV ad campaign

July 28, 2014

“It was a fun day,” pro golfer Rory McIlroy said of filming the TV spot. “There was obviously a lot of good stuff that came out of it, especially with the backdrop of Dubai. It’s fun to do these things; it’s a little different from my everyday activities.

New York--Omega just produced a new television commercial for national distribution starring Irish golfer and brand ambassador Rory McIlroy with music by another act from Ireland, alternative rock bank The Script. 

The Swatch Group-owned brand, which just completed a large promotional campaign marking the 45th anniversary of the man on the moon, shot the commercial on the Championship Course in Dubai, United Arab Emirates. 

The Omega golf commercial was produced for the brand’s partnership with the PGA Championship. 

Filmed very early in the morning on the golf course, where the brand sponsors the Omega Dubai Desert Classic each year, the commercial features the professional golfer filmed from unusual angles as he drives the ball against the Dubai skyline and desert landscape. The Script’s song “Hall of Fame,” which features guest vocals from of the Black Eyed Peas, plays in the background. 

Omega produced five-, 15- and 30-second versions of the commercial, which ends with McIlroy holding a golf ball toward the camera with the word “Omega” in red letters.

A native of Northern Ireland, McIlroy started playing golf when he was 2 years old, and was ranked as the world’s No. 1 amateur golfer in 2007 and the No. 1 professional golfer in 2012, the same year he was recognized as the PGA Tour Player of the Year. 

He currently is ranked No. 2 in the world.