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Report: Apple trademarking name for jewelry, watches

By Michelle Graff

April 23, 2014

Cupertino, Calif.--Apple reportedly has made filings in four different countries to extend its corporate trademark protection to include jewelry and watches, though it hasn’t yet moved to do so in the United States, a recent report states.

The move is seen as an indication that Apple will introduce its “iWatch” relatively soon and that, perhaps, it also has intentions of getting into wearable technology or so-called smart jewelry--bracelets, etc. that serve a function, such as counting steps or keeping track of sun exposure.

RELATED CONTENT: 44 percent of consumers would buy ‘smart’ jewelry

According to an article published Monday on MacRumors.com, a technology website that focuses on news about Apple and its products, Apple filed trademark applications in Ecuador (late December), Mexico (January), Norway (February) and United Kingdom (March), adding protection in Class 14 for the name “Apple.”

Trademarks are sorted into 45 different classes that are adhered to worldwide. Watches and jewelry are part of Class 14, which is specifically defined as “precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments,” according to the U.S. Patent and Trademark Office

Apple did not respond to request for comment on the report by deadline.

This follows Apple’s filings for the term “iWatch”--which is the rumored, though not confirmed, name for the smartwatch Apple is expected to unveil relatively soon--that it began making last June, starting with Russia and Japan and then extending to Mexico, Taiwan, Turkey, Colombia, India and Chile.

While it’s working to expand its jewelry and watch trademarks worldwide, the name “Apple” isn’t covered under Class 14 at all in the United States, MacRumors.com notes, and the Cupertino-based technology company hasn’t registered the name “iWatch” here either.

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Apple’s filing frenzy is seen an indication the “iWatch” will debut sometime in 2014, following competitors such as Samsung and Google into the smartwatch space but not necessarily lagging behind.

As National Jeweler columnist Jan Brassem wrote in a story in the iWatch published on this website in December, “Historically, Apple was never the first to enter a market. Apple lets others, sometimes many others, experiment first. And then, after studying early entrants’ successes and failures, launch their category killer.”