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The Rolex guide from Zimbals helps retailers evaluate the brand’s watches and gives them tips on identifying fakes as well as examples of current counterfeits.
The watch, which has been awaiting FCC approval since its reintroduction at Baselworld 2013, will be available to retailers starting in July.
The 46 mm timepiece, designed to resemble a cello by company CEO and lifelong cellist Elie Bernheim, is priced at $39,995.
The stainless steel timepieces have Swiss self-winding mechanical movements and alligator straps.
The Detroit-based, U.S.-made watch brand has two new quartz movements powering its new watches: moon phase versions of the Runwell and the Gomelsky, and a travel watch called The Rambler GMT.
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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.