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National Jeweler’s “Watch Guy,” Jess Gendron, tells jewelers how to profit from older timepieces.
The commercial featured clips from the most famous films in which Rolex watches were worn, like “Titanic,” “The Pink Panther,” “Frantic” and “Selma.”
The Berkshire Hathaway subsidiary will launch Ela in April, starting with leather and metal wristwear products priced between $195 and $295.
The design brand will partner with Shinola’s parent company.
In his latest column, National Jeweler’s ‘Watch Guy’ Jess Gendron advises on the repair and maintenance of these types of timepieces.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.