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The store, located in New York’s Times Square, comes shortly after the brand was named Official Timekeeper of the NBA.
Called the Exospace B55 Connected and geared toward aviation professionals, the smartwatch can display notifications about incoming calls, texts and emails.
Due to “high demand,” TAG Heuer has quit selling the Connected online and is instead directing consumers to retail stores to purchase its new smartwatch.
The watch brand also announced that an ad campaign featuring the Australian actor, who was named People’s Sexiest Man Alive last year, will launch later this month.
The watch company has teamed up with Silicon Valley companies HP and Fullpower Technologies Inc. to create two different smartwatches.
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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.