Independents

Dune Jewelry Opens First Branded Brick-and-Mortar Store

IndependentsAug 09, 2021

Dune Jewelry Opens First Branded Brick-and-Mortar Store

The brand has created a “beach-inspired experience” in Cape Cod.

The “Sandbank” at Dune Harwich Port, where customers can select sand or other elements from various locations to create a custom piece of jewelry. (Photo credit: Dune Jewelry)
Boston—Dune Jewelry & Co., which creates fine jewelry using sand and earth elements, has opened its first branded brick-and-mortar store.

Located in Harwich Port, Massachusetts—a small seaside town on Cape Cod—the new boutique features hundreds of designs from the brand’s collections as well as Dune’s men’s accessories, home accents, and gifts.

It also has a feature for which Dune is known—a “sandbank,” containing hundreds of sands and other elements from locations around the world that customers can use to create personalized designs.

Working with designer Kirsten Meyer of The Grey House, the team created a “beach-inspired experience” for the store look, featuring clean lines and light colors that feel quintessentially Cape Cod.

At left, the exterior of the new Dune Harwich Port store. At right, a selection of the brand’s jewelry pieces. (Photo credit: Dune Jewelry)
At left, the exterior of the new Dune Harwich Port store. At right, a selection of the brand’s jewelry pieces. (Photo credit: Dune Jewelry)

To showcase its passion for the beach, the company’s Cape Cod team members also double as local lifeguards on days they’re not in the store, and Dune donates a portion of their proceeds to important coastal and global causes.

The store officially opened on July 1 with a ribbon-cutting ceremony that included TV host, actress, and model Camille Kostek, who has collaborated with the brand since 2016.

Founded in 2010 by Holly Daniels Christensen, Dune Jewelry currently has more than 700 retail partners across the world. 

All jewelry is handmade in the brand’s Massachusetts studio.

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