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The Age of Comfort

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The Age of Comfort

Discomfort is so last season — find out about the silent jewelry revolution that has started taking over the industry.

Brought To You By Merit Diamond 


From corsets that broke our ribcages to today’s sweatpants that cost over $200, fashion has no doubt come a very long way – but there is still a long way to go.  While comfort has always been a standard part of most men’s fashion, in clothing, shoes and more, women have been conditioned that we must “suffer for beauty.”  I can’t begin to tell you how happy I am that this era is finally coming to an end.     

As women’s high heel shoes become more wearable and functional – without looking orthopedic – slowly some other categories in fashion are getting a much needed “makeover” as well – including jewelry. 


Pictured above, Merit Diamond’s My Caroline Eternity Goddess Diamond ring and Eternity Goddess Bracelet, our signature classics with diamonds that go all the way around and ring fitted from the inside with the patented MFIT  Comfort Technology. Also from the My Caroline  collection, the Galaxy Diamond necklace with 11-diamonds sitting across the neckline, the Celestial 5-Diamond earrings, and the Black Maverick Men’s ring, with MFIT  Comfort Technology.  All comes in white gold, yellow gold, rose gold and platinum and a variety of sizes. Go to www.meritdiamond.com

The first thing my husband and I do when we return home is remove all the uncomfortable items we are wearing: bra, shoes, tie, belt and, for years, jewelry as well.

Sometimes, okay, most of the time, all this happened while still standing in the entrance.  

Later that night when I am already in bed, I remember that I left my jewelry somewhere in the house and get to do the ever-so-enjoyable “let’s find my jewelry” hunt. 
But guess what?  Now I sleep with my jewelry on most nights, and need to be reminded to remove it!
 

Pictured above, Merit Diamond’s My Caroline® Two-Diamond Droplet earrings.  Comes in white gold, yellow gold, rose gold and platinum and a variety of sizes. Go to www.meritdiamond.com 

For years husbands used the “my wedding band is just not comfortable excuse” for why they weren’t wearing their wedding rings; but the truth is that rings aren’t comfortable to wear 24 hours a day without losing feeling and blood flow in your finger - and eventually hand.  And while women find this discomfort acceptable, men usually do not, so in many cases they simply don’t wear their ring or buy the plainest wedding band on the market in hopes that it will make it more comfortable and wearable – news flash, it does NOT.  And some men have even moved to alternative materials for their rings, like silicone and other softer components.  
 
Well guess what?  Not only have men’s rings gone through a ‘comfort makeover’; now women’s rings are available with the same MFIT® Comfort Technology that has been available for men for a few years.  And the best part is, that MFIT® Comfort Technology exists in the interior part of the ring, so it doesn’t affect the exterior design.


Pictured above, Merit Diamond’s My Caroline® Eternity Goddess Diamond ring and the Classic Stud Men’s ring, both with MFIT® Comfort Technology.  All come in white gold, yellow gold, rose gold and platinum and a variety of sizes. Go to www.meritdiamond.com

When Gagi Kaplan, the founder and president of Merit Diamond Corporation, a leading jewelry company that has been designing and creating innovations in jewelry for over 35 years, wasn’t wearing a wedding ring because he didn’t find it comfortable, he knew something had to be done.  

“It didn’t make any sense, it’s my business, my industry, and I wasn’t representing.  I couldn’t wear my wedding ring without having my finger turn purple after a few hours, and after years of just leaving my ring on my desk or at home, I realized that if I felt this way, others probably did as well – and I wanted to do something about it!”

After many models, testing and focus groups – the MFIT® men’s ring was born and introduced to the market.  The reaction from retailers and consumers was unimaginable. 


Pictured above, from Merit Diamond’s MFIT® Comfort Technology men’s ring collection.  Come in a variety of white gold, yellow gold, rose gold, black rhodium and platinum. Go to www.meritdiamond.com

MFIT® Comfort Technology is a patented design on the inside of the precious metal ring, forming grooves and “pillows” which allow blood to flow freely and air to pass through, which reduces unnecessary pressure and swelling of the finger and hand.  The design also allows for good hygiene, as water and soap doesn’t get stuck on any part of the ring.


Pictured above, highlights from Merit Diamond’s MFIT® Comfort Technology men’s rings.  Come in a variety of white gold, yellow gold, rose gold, black rhodium and platinum. Go to www.meritdiamond.com

Bottom line, you can wear the ring in your day-to-day life and it’s actually comfortable! A few years later, and it’s still a number one seller with no other comfort patent in precious metals to match. 
 
Then about a year and a half ago, Scott Rosen of Merit Diamond was speaking to one of his retail customers, and she asked him why MFIT® Comfort Technology wasn’t available in women’s rings.

“It was time to share the comfort experience with couples who typically shop for their wedding bands together.  The idea that women only care about the design of the ring was evolving.  We knew that the interior of our proven patent would resonate with women as it had with men. In a category that is unbelievably strong, we have perfected the everyday wearability and offer our retail customers across the country a worthwhile and easy sale – for men and now, women.”
 

Pictured above, Merit Diamond’s My Caroline® Eternity Goddess Diamond ring and the Classic Stud Men’s ring, both with MFIT® Comfort Technology.  All comes in white gold, yellow gold, rose gold and platinum and a variety of sizes. Go to www.meritdiamond.com 
Eighteen-months later the My Caroline® collection was born.  A variety of women’s and men’s rings with the patented MFIT® Comfort Technology, all made from precious metals and earth-mined diamonds, a perfect marriage between beauty and comfort.  And it doesn’t stop with rings, the My Caroline collection has taken comfort in the luxury jewelry category very seriously.  
The classic designs of the earrings, bracelets and necklaces have also been improved to fit our lifestyles. For example, who hasn’t had the annoying experience of having your bracelet get caught on a thread of a sweater? For this reason the pieces in the My Caroline® collection stay away from the standard rough four-prong setting and rather have an innovative coupled-prong, making the surface smoother and without points to snag on. 


Pictured above, Merit Diamond’s My Caroline® Eternity Goddess Diamond ring and Sweetheart 11-Diamond ring, both with MFIT® Comfort Technology. The Eternity Goddess bracelet, Galaxy Gazing Diamond earrings and Lunar Eclipse Diamond pendant. All come in white gold, yellow gold, rose gold and platinum and a variety of sizes. Go to www.meritdiamond.com

The future is creeping up on us, hopefully soon we will be able to dress to impress without waiting to arrive back home and take everything off in order to be comfortable – but for now, at least we don’t have to remove our jewelry!

From your big day to your everyday, the My Caroline® jewelry collection. 

Go to www.meritdiamond.com or call (954) 883-3660 for more details and make an appointment to visit us at JCK, booth 13115   

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