Smiling Rocks Announces National Sales Director
Baird Boucher joins the lab-grown diamond company.
Baird Boucher joins the company as national sales director in the United States.
A Gemological Institute of America graduate, Baird has worked more than 30 years in sales in the diamond and jewelry industry.
Boucher’s experience includes managing several jewelry stores and working as a director of sales.
He has helped successfully launch many foreign brands in the American market, including Fope, Bizzotto, Piero Milano, Zydo, Mastoloni Pearls and Universal Geneve Watch.
He was most recently national sales director at European Luxury Distributors, where he built businesses for fine jewelry manufacturers, developing and maintaining key sales accounts.
Boucher believes that lab-grow diamonds have huge potential in the fine jewelry marketplace.
He also noted his excitement about Smiling Rocks’ charitable mission, in which 1 percent of loose diamond revenue and 3 percent of finished jewelry revenue benefits philanthropic partners in environmental protection, medical support, education support, and animal protection.
“I am very proud and honored to work with Smiling Rocks and spread the mission of giving back to our community together with [co-founders] Zulu [Ghevriya] and Manish [Jiwani],” said Boucher in a press release.
“Their humbleness and sophistication in presenting the brand with a philanthropic agenda is admirable and an inspiration to us all. I am ready to move together in this journey with the Smiling Rocks family.”
“Smiling Rocks is very excited to have Baird be a part of our growing family,” said Ghevriya. “His energy, enthusiasm and excellent sales experience is beyond imagination. Together we hope to build the brand and expand it nationwide, spreading the chain of smiles with our new family member.”
For more information on Smiling Rocks, visit the company’s website.
Banner will be right here …
The Latest
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.