GemFind Adds Virtual Try-On Feature to RingBuilder App

TechnologyNov 08, 2021

GemFind Adds Virtual Try-On Feature to RingBuilder App

It will allow customers to see how the piece they designed looks on their hand before purchasing.

Newport Beach, Calif.—GemFind is providing a way for jewelers to offer virtual try-ons to their customers.

The company’s RingBuilder gives shoppers complete control to design the ring they want directly from a store’s website, swapping out stones and metals until they find the piece that fits their preferences.

Now, the company has equipped RingBuilder with a browser-based virtual try-on feature to help them get a better sense of how the rings they’ve designed would look on their fingers before completing the purchase.

Not only does the addition of virtual try-on improve the shopping process for customers, but it also helps independent jewelers better compete with large brands, GemFind said in a release about the launch.

“We are excited to launch this tool for the coming holiday season,” GemFind founder and CEO Alex Fetanat said.

“We believe, now more than ever, that more customers will be shopping online, and the goal of any online business should be to invest in tools that can improve the shopping experience on their websites and, if possible, make customers even forget that they’re shopping through their smart devices. And that’s exactly what the Virtual Try-On on the RingBuilder app does.”

Earlier this year, GemFind also announced a partnership with messaging platform Podium to help its retailers connect with customers via online chat and text messages.

For more information about the company and the digital services it offers jewelers, visit

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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