GemFind Adds Virtual Try-On Feature to RingBuilder App
It will allow customers to see how the piece they designed looks on their hand before purchasing.
The company’s RingBuilder gives shoppers complete control to design the ring they want directly from a store’s website, swapping out stones and metals until they find the piece that fits their preferences.
Now, the company has equipped RingBuilder with a browser-based virtual try-on feature to help them get a better sense of how the rings they’ve designed would look on their fingers before completing the purchase.
Not only does the addition of virtual try-on improve the shopping process for customers, but it also helps independent jewelers better compete with large brands, GemFind said in a release about the launch.
“We are excited to launch this tool for the coming holiday season,” GemFind founder and CEO Alex Fetanat said.
“We believe, now more than ever, that more customers will be shopping online, and the goal of any online business should be to invest in tools that can improve the shopping experience on their websites and, if possible, make customers even forget that they’re shopping through their smart devices. And that’s exactly what the Virtual Try-On on the RingBuilder app does.”
Earlier this year, GemFind also announced a partnership with messaging platform Podium to help its retailers connect with customers via online chat and text messages.
For more information about the company and the digital services it offers jewelers, visit GemFind.com.
It’s a whimsical update to a classic riviere.
Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.
National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.
The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.
With a retail price tag of $1 million, the special pearl will be unveiled at the upcoming Centurion show.
A.I. technology is revolutionizing the jewelry business through more accurate and consistent diamond grading.
CEO Marc Friedant discusses what’s next for the jewelry chain following management’s move to buy it back from a private equity firm.