Technology

GemFind Adds Virtual Try-On Feature to RingBuilder App

TechnologyNov 08, 2021

GemFind Adds Virtual Try-On Feature to RingBuilder App

It will allow customers to see how the piece they designed looks on their hand before purchasing.

Newport Beach, Calif.—GemFind is providing a way for jewelers to offer virtual try-ons to their customers.

The company’s RingBuilder gives shoppers complete control to design the ring they want directly from a store’s website, swapping out stones and metals until they find the piece that fits their preferences.

Now, the company has equipped RingBuilder with a browser-based virtual try-on feature to help them get a better sense of how the rings they’ve designed would look on their fingers before completing the purchase.

Not only does the addition of virtual try-on improve the shopping process for customers, but it also helps independent jewelers better compete with large brands, GemFind said in a release about the launch.

“We are excited to launch this tool for the coming holiday season,” GemFind founder and CEO Alex Fetanat said.

“We believe, now more than ever, that more customers will be shopping online, and the goal of any online business should be to invest in tools that can improve the shopping experience on their websites and, if possible, make customers even forget that they’re shopping through their smart devices. And that’s exactly what the Virtual Try-On on the RingBuilder app does.”

Earlier this year, GemFind also announced a partnership with messaging platform Podium to help its retailers connect with customers via online chat and text messages.

For more information about the company and the digital services it offers jewelers, visit GemFind.com

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

CollectionsJan 21, 2022
Piece of the Week: Emily P. Wheeler’s Heart Necklace

It’s a whimsical update to a classic riviere.

SourcingJan 21, 2022
Stephen Lussier to Retire After 37 Years With De Beers

Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.

Recorded WebinarsJan 21, 2022
Watch: What the Industry Can Expect for Tucson 2022

National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

SourcingJan 21, 2022
HK Designs Named ‘Great Place to Work’

The Indian jewelry manufacturer joins Signet Jewelers, Target, and other companies who earned the certification.

Weekly QuizJan 21, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
FinancialsJan 20, 2022
Signet Raises Guidance After Strong Holiday Sales

The jewelry giant’s holiday season revenue was up 30 percent year-over-year.

SourcingJan 20, 2022
Tara Pearls Is Ready to Unveil Its ‘Most Significant Acquisition’

With a retail price tag of $1 million, the special pearl will be unveiled at the upcoming Centurion show.

Brought to you by
Rare & Forever Can Help You Tell A New Story At The Counter And Close More Sales!

A.I. technology is revolutionizing the jewelry business through more accurate and consistent diamond grading.

MajorsJan 20, 2022
Robbins Brothers Eyeing Expansion, Adds New VP of Stores

CEO Marc Friedant discusses what’s next for the jewelry chain following management’s move to buy it back from a private equity firm.

×