TAG Heuer Introduces New Connected Smartwatches

WatchesFeb 11, 2022

TAG Heuer Introduces New Connected Smartwatches

One is sporty and one is sleek. Both boast lots of new technology.

New technology and a wide variety of watch faces and straps to suit every style are among the features of the latest TAG Heuer Connected smartwatches.
La Chaux-de-Fonds, Switzerland—TAG Heuer has debuted two new models in its Connected range of smartwatches—the Calibre E4 Series. 
One, a new 42 mm version, is designed with universal elegance in mind. It features a thinner case than previous Connected models, ergonomic steel pushers, a thin bezel, and a fully integrated bracelet. 
It’s designed to be the ultimate day-to-night piece, worn at the gym, the office, and then out for an event. 
The second new smartwatch, a redesigned 45 mm version, has a sportier feel with a ceramic bezel. The design has “an increased sense of flow” from previous models, TAG Heuer said, and is easier to use. 
There’s more room for the wearer’s finger to access the crown thanks to the larger diameter so it can be easily adjusted. 
The watch slopes inward for a lighter, more ergonomic feel on the wrist. In addition, the pushers have a classic, mechanical timepiece feel that references the brand’s heritage. 
There are a multitude of straps available for both smartwatches, including leather, steel and multicolor rubber.
The Calibre E4 series is equipped with a new selection of watch face options too. Some hearken to TAG Heuer’s traditional mechanical watches, while others are more futuristic, with animation and quick access to information.

There are more watchface options with more features than ever before in the latest Connected series, Calibre E4.
There are more watchface options with more features than ever before in the latest Connected series, Calibre E4.
One new watch face, called “Riverside,” offers a futuristic time elapse effect. The “Wellness” watch face has heart rate and step count at the ready, right on the home screen. 
There are new features available for watch faces, like up-to-the-minute sports news, weather, wellness stats, and calendar. These are delivered directly, so users don’t have to go searching for their most looked-at features. 
The Connected Calibre E4 has new capabilities as a fitness tool. 

The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
Users also can input their own routines, with the watch keeping track for them.
The watch’s fitness tracking tools have also received an upgrade. Over the last few years, they have evolved to allow for tracking not just steps, walking, or running, but also swimming, cycling, and golf performance.
A new charger doubles as a watch stand and a dimmed nightlight, with only the time visible so as not to interrupt sleep. Magnets help the watch snap into place on the upright charger. 
TAG Heuer also has worked to improve existing Connected features in the newest editions.
It said the new screen offers superior quality and contrast in any light condition, particularly outdoors in bright sunlight. High-fidelity color reproduction also helps to keep the display visible in any lighting.
The battery lasts 30 percent longer on the new 45 mm version. TAG Heuer said the battery will last an entire day even with intensive sports tracking on the 45 mm, including with five hours of golf tracking. 
On the 42 mm, users can take advantage of the wellness features for the entire day.
To synchronize with smartphones, Bluetooth 5.0 makes the process faster and smoother. 
The Calibre E4 is equipped with an altimeter, a first for the Connected, which better tracks fitness stats during activities alongside the heart rate monitor, accelerometer, compass, and GPS. 
The new Connected generation utilizes the Wear Operating System by Google. It currently uses Wear OS 2 but will be able to upgrade to 3 at no extra cost when available. 

Naomi Osaka is one of the TAG Heuer brand ambassadors featured in the new campaign advertising the Connected Calibre E4 series. (Image by Pari Dukovic)
Naomi Osaka is one of the TAG Heuer brand ambassadors featured in the new campaign advertising the Connected Calibre E4 series. (Image by Pari Dukovic)
‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives, from business to sport activities to the most elegant dinners,” said brand CEO Frédéric Arnault.
“Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience.”
Two stellar athletes who joined TAG’s cadre of ambassadors last year star in the new Connected Calibre E4 campaign.
Photographer Pari Dukovic photographed tennis player Naomi Osaka and Gold Medalist sprinter and hurdler Sydney McLaughlin to show the versatility of the smartwatches, from sporty to formal occasions.

Dukovic also lensed the Ryan Gosling campaign last year.

Connected’s new generation smartwatches, including the Calibre E4 42mm and 45mm models, will go on sale in select stores worldwide and at on March 10. 
Accordingly, TAG is extending its trade-in program. It allows customers to return eligible devices from previous Connected generations and receive a trade-in credit toward a Caliber E4. 
It applies to all previous Connected generations, even if non-functioning, with a few eligibility exceptions. 
TAG said the program is intended to recuperate reusable materials and lessen environmental impact. Trade-in credits start at about $216 per current exchange rates and depend on the model. 
 Related stories will be right here … 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

IndependentsDec 07, 2022
How Daniel’s Jewelers Has Lasted 70+ Holiday Seasons

In a Q&A, CEO David Sherwood shares some company history, the secret to success during the busiest time of year, and more.

TrendsDec 07, 2022
Amanda’s Style File: December Blues

Jewelers of America’s Amanda Gizzi spotlights her favorite turquoise, tanzanite, and zircon December birthstone jewelry.

IndependentsDec 07, 2022
The Radiance Lands at Marissa Collections

The retailer is now selling the 13 diamond jewelry capsule collections created by BIPOC designers on its website.

Brought to you by
How To Buy Colored Gemstones

Give your customers the full gemstone buying experience by using the 6C's.

AuctionsDec 07, 2022
Christie’s Magnificent Jewels Auction Totals Nearly $59M in New York

After a 13-carat pink diamond was pulled ahead of the sale, blue and colorless diamonds reigned supreme.

Weekly QuizDec 01, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
FinancialsDec 06, 2022
Signet Anticipates Solid Holiday Season, Raises Guidance

The jewelry giant posted a decline in same-store sales in the third quarter but is gearing up for a season of growth.

TrendsDec 06, 2022
Pantone’s 2023 Color of the Year Is A Lot Like Rubellite, Spinel, Ruby

“Viva Magenta” easily finds its colored gemstone counterparts.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

AuctionsDec 06, 2022
Jewels from the Sunken ‘Ship of Gold’ Smash Auction Estimates

Holabird Western Americana Collections offered hundreds of treasures recovered from the S.S. Central America in its Dec. 3 sale.

ColumnistsDec 06, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost Sales

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

IndependentsDec 06, 2022
CD Peacock Names VP of Client Engagement, Experience

Qi Holtzman is a member of the second generation to run the family-owned Chicago area jeweler.

IndependentsDec 05, 2022
Holocaust Survivor and Jeffrey Mann Jewelers Matriarch Rena Mann Dies

Mann, who opened the Ohio jewelry store with her husband and son in 1984, was 95.

TechnologyDec 05, 2022
Timex Ticks into the Metaverse with Bored Ape Yacht Club

The watch brand will create 500 custom timepieces for holders of Bored Ape Yacht Club NFTs.

EditorsDec 05, 2022
Meet Jewelry’s First TikTok Star

When it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.

Events & AwardsDec 05, 2022
WJA Foundation Awards Nearly $60K in Scholarships for 2022-2023

Scholarship winners received awards in six different categories.

SourcingDec 02, 2022
Alrosa CEO Sergey Ivanov to Step Down, Report Says

According to Russian news sources, the sanctioned head of the diamond company is leaving to take a job with an investment group.

SourcingDec 02, 2022
Lucapa Sells 170-Carat Pink Diamond Unearthed This Summer

Said to be the largest pink diamond found in hundreds of years, “The Lulo Rose” was sold for an undisclosed sum.

AuctionsDec 02, 2022
Here’s How 2 Royal Jewels Performed at Auction in Denmark

A princess’s tiara fell within its pre-sale estimate while an Art Deco bracelet from a queen doubled it.

CollectionsDec 02, 2022
Piece of the Week: Foundrae’s Chain

A closer look at the bold links reveals a subtle, surprising detail.

Supplier BulletinDec 01, 2022
Take Your Jewelry Design Process Digital with the GIA Alumni Collective™

Sponsored by GIA Alumni Collective™

CollectionsDec 01, 2022
Kendra Scott’s New Collection is for Barbie Girls

The capsule collection combines the brand’s classic styles with Barbie’s signature pink color.

AuctionsDec 01, 2022
13-Carat Pink Diamond Withdrawn From Christie’s Auction

The auction house is not offering any details on why the fancy vivid pink stone was pulled from its upcoming “Magnificent Jewels” sale.

SourcingDec 01, 2022
Nomad’s Is Selling Its Stones to Raise Money for Ukraine Again

In the spirit of an advent calendar, “Gems to Help Ukraine” will sell a stone a day through Dec. 24 on the Nomad’s Instagram account.

GradingDec 01, 2022
PhotoScribe Granted Patent for Method that Verifies a Stone’s Identification

The secure mark combines an overt mark with a covert data set to provide assurance on a gem.

SurveysNov 30, 2022
5 Things Retailers Should Know About the Start to the Holiday Season

Plus, what a potential rail strike would mean for retailers.

MajorsNov 30, 2022
Pomellato Buys Into Italian Goldsmith

The brand has purchased a minority stake in Costanzo & Rizzetto.

SourcingNov 30, 2022
Firestone Restarts Operations of Lesotho Diamond Mine

Liqhobong has been in a care-and-maintenance period since the start of the pandemic.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy