Royal Chain’s Spring 2022 Offerings Are All About Gold
The newest styles from the manufacturer capitalize on current jewelry trends.
Royal Chain’s spring 2022 catalog showcases lots of bold yellow gold styles that hearken to the 1980s and early 1990s.
The jewelry manufacturer noted 2021 was a record year for its gold jewelry offerings and it expects continued growth and demand in the category this year.
That means an emphasis on classic Omega necklaces that reached peak popularity in the ‘80s and ‘90s, as well as Marine and Panther links inspired by Lady Gaga’s portrayal of Patrizia Reggiani in “The House of Gucci.”
There are also lots of herringbone chains and tubogas styles.
The catalog focuses on versatile, everyday styles, with lots of new paperclip chain updates for example, like y-necklaces and shoulder dusters, or necklaces and bracelets with brightly colored enamel links.
Color also comes in the form of multi-colored gemstone pendants in yellow gold, and bright cord bracelets with gold charms.
Other catalog staples are hoops and lots of simple initial jewelry.
The digital catalog is available for online viewing with retail partners able to log in for pricing. Retailers can request physical catalog copies at RoyalChain.com.
Inventory is expected to arrive in March and pre-orders are happening now.
Royal Chain has a new tagline to go with its wide array of offerings, “Diversity + Experience.”
In a press release, Vice President of Design Phillip Gabriel Maroof said: “Our new slogan, ‘Diversity + Experience’, is a nod to both our product diversity and the diverse group of people within our own company. I like to think of us as the United Nations of the jewelry world.”
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