Webinar Series Delves into E-Commerce and Marketing for Jewelry Designers
Laryssa Wirstiuk and Liz Kantner are offering the “Success with Jewelry” series.
Jewelry marketers Laryssa Wirstiuk and Liz Kantner are the creators of “Success with Jewelry,” a six-part program offered entirely online.
Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency focused on jewelry. She hosts the Joy Joya Jewelry Marketing Podcast with weekly tips and interviews and has also authored a book called “Jewelry Marketing Joy: An Approachable Introduction to Jewelry Marketing.”
She is a frequent industry speaker.
Kantner got her start at Todd Reed as a marketing manager before creating her own company, Stay Gold.
She guides jewelry brands through digital marketing, trade show strategy, branding, and sales techniques. Previously, she curated brands at the JA New York show’s New Designer Gallery.
“Success with Jewelry” is scheduled once monthly for the next six months, beginning in April.
The first two webinars discuss branding. Wirstiuk and Kantner will outline the basis of developing and communicating a brand, how to stand out in a saturated marketplace, and how to develop content to do so.
“Brand Story + Differentiation” will take place on April 21 at 11 a.m. PST/2 p.m. EST.
“Importance of Content and SEO, Content Calendar + Plan” is scheduled for May 12 at 11 a.m. PST/2 p.m. EST.
The next two webinars will switch gears to customer experience, delving into optimizing website visits, creating leads, growing email lists, and driving sales.
“Overall Customer Experience” will take place on June 16 at 11 a.m. PST/2 p.m. EST, while “E-commerce Optimization” will take place on July 21 at 11 a.m. PST/2 p.m. EST.
The final two webinars are all about content. Wirstiuk and Kantner will dive into email marketing and social media, teaching participants how to convert views to sales.
“Social Media Marketing” is scheduled for Aug. 18 at 11 a.m. PST/2 p.m. EST, and “Email Marketing” is set for Sept. 15 at 11 a.m. PST/2 p.m. EST.
Each webinar in the series will have a Q&A session and leave attendees with a list of actionable tasks.
Pricing for the series is $350, but those who sign up early through March 19 can snag the $299 early bird pricing.
Registration is available at SuccessWithJewelry.com.
The winners, picked by a group of judges and voted as the public’s favorite, will be announced in a webinar on Oct. 11.
Learn how to better serve your employees, customers and community by having a dynamic and supportive company culture.
The engravable piece is a perfect family heirloom.
Sponsored by Synchrony
While ethical mining is essential to a diamond business, they represent only a fraction of the responsibility bestowed on jewelers.
The family business’ fourth-generation eponymous owner reflects on the milestone and the market today.
According to Christie’s, the auction is its most important single-owner watch collection ever.
The association has also hired a new marketing manager and announced two staff transitions.
The topics up for discussion with lawmakers included inflation, rising interest rates, hiring challenges, and crime.
The pear-shaped fancy vivid pink diamond will lead the Christie’s Geneva Magnificent Jewels auction on Nov. 8.
There are three designs to choose from this year, all featuring animals drawn by kids who have had wishes granted through Make-A-Wish.
Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”
A total of four suspects are now in custody with police still on the lookout for the remaining two.
From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
“Mountings 2023-2024” and “Diamonds & Gemstones 2023-2024” offer a vast selection of options to create custom pieces.
It follows Creative Director Lucia Silvestri as she crafts the brand’s high jewelry collections.
The competition takes place in tandem with TJA’s annual convention, known as the Texas Jewelers Roundup.
The limited-run collection features figures from Haring’s iconic street art on charms, bracelets, rings, and more.