Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
Metal + Smith Is Coming Back to NYC in Jan., May
The trade show is scheduled to take place on Jan. 9 and again on May 9.
New York--Those who enjoyed Metal + Smith’s “not a trade show” format the first time around are in luck, as the event gears up for a second and third showing in New York City.
Metal + Smith is returning to the Mercantile Annex in Manhattan (this time at Mercantile Annex 38), with a show planned for January 9, 2017 from 11 a.m. to 7 p.m., and another planned for May 9.
Last September, Metal + Smith debuted, playing host to approximately 50 designers, many of whom had never participated in any type of trade show.
To prevent what show organizers say is the inevitable show burnout, Metal + Smith is held on one day only and limits its number of designers to the aforementioned 50. Whereas trade shows can feel overwhelming and easy to get lost in, Metal + Smith’s organizers says its goal is to be manageable and personal.
National Jeweler chatted with Metal + Smith Vice President of Exhibitor Relations Olivia Lucas ahead of the upcoming January event.
National Jeweler: Can you explain a bit about the niche that Metal + Smith is filling in the jewelry trade show market?
Olivia Lucas: Metal + Smith is first and foremost an experience: a place our guests can slow down, enjoy a glass of champagne, and get to know our designers.
Jewelry should start a conversation and the largest niche we fill is bringing a platform supportive of real interaction, which exhibitors and guests seem to appreciate.
There is no sense of urgency, no mile-long corridor to walk; it’s clean and uncomplicated, an invitation to take your time.
NJ: Will there be any changes from the first show?
OL: September’s launch was a wonderful starting point. We were so humbled by the level of excitement, especially from industry veterans.
Since we are new to this space, I personally like to work very closely with our exhibitors to ensure we give them all the support we can to make showing at Metal & Smith worthwhile. I want to know what is working, what isn’t working, and while the core of our experience will remain intimate, minimal and interactive, there are always opportunities for improvement.
NJ: Will you keep to the same number of exhibitors? How many spots have you opened for new exhibitors?
OL: Roughly 70 percent of the exhibitors (roughly 35 out of 50) for January will be new. It is important
Each space will never hold more than 50 brands.
NJ: Are there any new exhibitors whom you are particularly excited about?
OL: It’s so hard to choose, we have such amazing brands this January.
We are excited to see collections from new exhibitors like Two of Most, Envie Simaya, and Swati Dhanak. We also have Jessie VE who is coming from the U.K., which is an international market we look forward to including in the future.
Returning exhibitors like Julie Lamb, Roule & Co, and Onirikka are always cooking up something new so we are excited to see their tables too.
For information on attending Metal + Smith, e-mail Olivia at olivia@metalandsmith.com.
The Latest
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.