Majors

Tacori Launches its First Pop-Up this Holiday Season

MajorsDec 03, 2018

Tacori Launches its First Pop-Up this Holiday Season

At The Grove shopping center in Los Angeles, the brand is selling its “Love, Los Angeles” collection along with classic pieces.

Tacori is taking the term “retail experience” to the next level with a slew of events planned for its two-week pop-up at The Grove shopping center in Los Angeles. In addition to core Tacori pieces, the entire 10-karat gold “Love, Los Angeles” collection, pictured, will be available for purchase.

Los Angeles—This fall, Tacori rolled out the first collaboration in its history. Now it’s embarking on its very first pop-up shop.

Launched Dec. 2 at Los Angeles’ The Grove shopping center and running through Dec. 15, Tacori’s pop-up retail experience will feature some of the key pieces the brand is known for, like engagement rings and fashion jewelry items, in addition to its capsule collection created in partnership with Who What Wear, called “Love, Los Angeles.”

The pop-up is the only brick-and-mortar location where every piece of the 31-item, limited-edition, 10-karat gold collection will be available (a select assortment of pieces are available at certain Tacori retail partners). Starting at $95, the mix of wearable and on-trend chain necklaces, hoop earrings, stacking rings and personalized ID bracelets tops off at $875, but retails for largely under $300.

In other words, the price points are excellent for gifting as the holiday season gets underway, and The Grove is a key location for shopping foot traffic in the metropolis.

“As a Los Angeles-based company, we’re thrilled to launch our residency at an iconic and beloved Los Angeles landmark, The Grove,” Tacori Senior Vice President of Marketing and Publicity Michelle Chila said.

“We get to connect with consumers for the first time in a really direct way, powered both by technology as well as the spirit of our Los-Angeles based Tacori family, delivering a fun, heartfelt and innovative approach to the Tacori Experience.”

Tacori has a slew of events planned for its two-week Grove stay, including the installation of a custom mural by artist Kasey Jones, a pop-up café courtesy of a partnership with Groundworks Coffee, a customization station allowing shoppers to customize sweatshirts with patches and even a gemstone aura reader event.

For a full list of pop-up events, visit Tacori’s website.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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