Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Tiffany Opens Men’s Holiday Pop-Up Shop in NY
It’s in the space that will be the jeweler’s temporary home while its Fifth Avenue flagship is renovated.
New York—Tiffany & Co. has opened a men’s holiday pop-up shop in New York in the space that will be the retailer’s temporary home while its Fifth Avenue flagship is renovated.
Located just down the street at 6 E. 57th St., the Tiffany Men’s Pop-Up Shop serves as an “experiential preview” of the brand’s two-year home, which it’s calling the “Flagship Next Door,” while its Fifth Avenue store gets a facelift.
The pop-up shop is selling merchandise from the jeweler’s recently launched men’s collection, including accessories, barware, home objects and games.
There also will be custom Tiffany x Spalding basketballs, available in limited quantities.
Additionally, the Men’s Pop-Up Shop will showcase six of the world’s most recognized sports trophies together in one location for the first time: the NFL’s Vince Lombardi Trophy, the NBA’s Larry O’Brien Championship Trophy, the Commissioner’s Trophy for Major League Baseball, the PGA Tour Players Championship Trophy, the USTA Men’s U.S. Open Trophy, and the Philip F. Anschutz Trophy for Major League Soccer (all pictured below).
The jeweler has been creating these custom-designed trophies for 160 years. They are produced in Tiffany’s hollowware workshop in Rhode Island.
Tiffany Men’s also will display two gifts from the “Very, Very Tiffany” holiday luxury gift guide: the Tiffany Blue Indian Scout motorcycle and the Blatt Billiards pool table.
The pop-up opens today (Dec. 6) and will remain open through the holidays, closing Jan. 6.
Tiffany confirmed that it will move its flagship store from Fifth Avenue to 57th Street in mid-January; after the pop-up closes, the store will be transitioned to the Flagship Next Door.
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