Amazon’s 2017 Prime Day Was Its Biggest Sales Day Yet

TechnologyJul 12, 2017

Amazon’s 2017 Prime Day Was Its Biggest Sales Day Yet

The 30-hour-long event broke records again, surpassing both Black Friday and Cyber Monday for the e-tailer.

Seattle--Sales on Amazon Prime Day 2017, which officially kicked off Monday evening, surpassed Black Friday and Cyber Monday to make it the biggest sales day in company history, the e-tailer said Wednesday morning.

This year, Amazon made Prime Day bigger and broader in an effort to pull more consumers into its Prime membership.

It was 30 hours long, versus 24 last year, and offered in three additional countries--China, India and Mexico--bringing the total reach of the sales event to 13 nations worldwide.

It seems like the move was the right one, as sales this year were up by more than 60 percent when compared with the same 30-hour period last year, Amazon reported.

The company said year-over-year sales growth for small businesses and entrepreneurs who sell on the e-commerce site was even more than that.

While Amazon hasn’t provided specific sales figures for the day, Business Insider reported last week that JP Morgan analysts were estimating Amazon could rake in $1 billion on Prime Day, representing a 55 percent increase over last year.

What Amazon did report is that “tens of millions of Prime members made a purchase on Prime Day 2017,” representing more than a 50 percent increase on the prior year.  Additionally, more new members joined Prime than on any other single day in the e-tailer’s history (again, exact numbers weren’t revealed.)

Overall, the most popular purchase was the Echo Dot, Amazon’s audio-enabled speaker that can act as a personal home assistant (its price dropped $15 on Prime Day to $34.99.) In fact, Prime members purchased seven times more Amazon Echo devices globally than on Prime Day 2016.

Excluding Amazon devices, the top sellers in the U.S. were a multi-use programmable pressure cooker and a DNA test.

Interestingly, the pressure cooker also was a top seller in Canada, along with an eight-pack of rechargeable AA batteries.

Meanwhile, in the U.K. the best-selling products were a smart plug that works with Alexa and the Sony Playstation 4, and in France and Belgium they bought up PlayStation Plus memberships and the complete set of “Game of Thrones,” seasons 1 through 6, on Blu-Ray.

In the U.S., the most popular themes to shop by were Home Chefs, Techies and For the Home.

Amazon started Prime Day, a day of deep website-wide discounts open only to those who sign for the e-tailer’s Prime membership, in 2015.

The day has grown in sales every year

but also has evolved in terms of quality of experience for shoppers.

The first year brought so many complaints from consumers that the hashtag #PrimeDayFail was popping up everywhere. Last year, there were some complaints about issues with adding items to carts.

This year, though, things appeared to go more smoothly, with fewer complaints circulating the Twittersphere.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

AuctionsApr 16, 2021
Try On This Diamond and Pearl Tiara Before It Heads to Auction

Sotheby’s created an Instagram filter for the crown, estimated to sell for up to $1.5 million.

SurveysApr 16, 2021
March Retail Sales Surge

Another round of stimulus checks helped to bolster last month’s retail sales.

CollectionsApr 16, 2021
Supplier Kim International Revives its Catalog

It showcases 2021 and 2022 styles, with most ready to ship from Dallas, Texas.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

TrendsApr 16, 2021
Piece of the Week: Anthony Lent’s ‘Lunar Galaxy’ Earrings

Colorful gems enliven a classic celestial motif.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
CollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection

All six styles are priced under $2,000.

GradingApr 15, 2021
GCAL Introduces Its New Cut Grade Standard, 8X

Diamonds must receive a grade of “excellent” across eight criteria to be deemed an 8X.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

GradingApr 15, 2021
GSI Expands With New Lab in Jaipur, India

The facility will take advantage of its location in the colored stone hub with a division dedicated to geographic origin and identification.