The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
Alrosa Is Selling Diamonds to Mark the World Cup
Russia is playing host to the international soccer tournament, which continues through the middle of July.
Moscow--Are you a big soccer or, excuse us, football fan who also likes diamonds?
Then Russian diamond mining company Alrosa has the perfect item for you.
The Russian diamond miner announced Friday that it is selling a collection of 32 round diamonds—one for each team that made the international tournament—that are 0.3-carats each but D to F color and VVS2 to IF clarity. The stones were mined in Russia and cut by Diamonds Alrosa, a subdivision of the mining company and the same division that cut the Dynasty collection released last year.
Although Alrosa does not normally sell directly to the public, it is making these 32 diamonds, each of which represents a specific nation, available to soccer fans worldwide at DiamondsofRussia.ru. And, for those fanatics, Alrosa is offering the opportunity to personalize their stone with an engraving associated with the World Cup.
The company also will be issuing specially designed official certificates with each diamond.
The collection of 32 World Cup stones are Gemological Institute of America-graded and priced between $999 and $1,289. (There is only one diamond priced at $1,289 and it’s for Belgium; an Alrosa spokesperson said the diamonds for each country were chosen randomly, so as to not show favor to any one country.)
Alrosa is the largest diamond producer in the world in volume terms and second to De Beers in value terms.
The company has had its name and logo displayed on the digital advertising boards at the various stadiums used throughout the tournament, alongside advertisers like Coca-Cola, Visa, Budweiser and Gazprom, the Russian natural gas company.
Pavel Vinikhin, director of Diamonds Alrosa, said because Russia produces one-third of all rough diamonds in the world and polished diamonds are another symbol of the country, “We decided to provide the fans with the opportunity to take a tiny piece of Russia with them or to mark national teams and symbolic victories important for them not only with football anthems, but also with a unique diamond that will remain with them forever. The collection of stones has been selected so that it is affordable for a wide range of fans.”
The next stage of the World Cup, the knockout round of 16, begins Saturday. The World Cup final is scheduled to take place at 11 a.m. EST on July 15.
The Latest
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.
The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
The bridal collection consists of 35 engagement rings and seven wedding bands.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.