Watches

Graff debuts $55M diamond watch in Basel

WatchesAug 09, 2016

Graff debuts $55M diamond watch in Basel

Graff Diamonds is marking its first appearance at Baselworld with the introduction of a $55 million colored diamond watch called “Hallucination,” a creation it estimates is the most valuable timepiece ever to be created. 


Graff Diamonds came in with a bang at Baselworld, unveiling the “Hallucination” watch, which features more than 110 carats of rare colored diamonds and is valued at $55 million.
Basel, Switzerland--Graff Diamonds is marking its first appearance at Baselworld with the introduction of a $55 million colored diamond watch called “Hallucination,” a creation it estimates is the most valuable timepiece ever to be created.

The ladies’ watch features a pink face and more than 110 total carats of rare fancy colored diamonds. The concept for the timepiece came directly from Laurence Graff, chairman of Graff Diamonds, with the help of the company’s team of designers, gemologists and craftsmen. 

The company said the piece took thousands of hours to complete.

“The Graff Hallucination is a sculptural masterpiece, a celebration of the miracle of colored diamonds,” Graff said. “For many years I have thought about creating a truly remarkable watch that illustrates our all-consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”

The watch is currently available for sale, but no information was available by press time about where it will be located after the show is over.

RELATED CONTENT: Rapaport to host diamond trade show in Basel

Baselworld 2014 marks Graff Diamond’s debut at the show. It runs from March 27 to April 3. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

AuctionsApr 16, 2021
Try On This Diamond and Pearl Tiara Before It Heads to Auction

Sotheby’s created an Instagram filter for the crown, estimated to sell for up to $1.5 million.

SurveysApr 16, 2021
March Retail Sales Surge

Another round of stimulus checks helped to bolster last month’s retail sales.

CollectionsApr 16, 2021
Supplier Kim International Revives its Catalog

It showcases 2021 and 2022 styles, with most ready to ship from Dallas, Texas.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

TrendsApr 16, 2021
Piece of the Week: Anthony Lent’s ‘Lunar Galaxy’ Earrings

Colorful gems enliven a classic celestial motif.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
TechnologyApr 15, 2021
Blue Nile Hires Amazon, Timex Execs

The jewelry retailer named a new chief operating officer and senior vice president of supply chain.

CollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection

All six styles are priced under $2,000.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

GradingApr 15, 2021
GCAL Introduces Its New Cut Grade Standard, 8X

Diamonds must receive a grade of “excellent” across eight criteria to be deemed an 8X.

×