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Two new collections signal the jeweler’s expansion in the men’s luxury category.
Pictured are two 18-karat yellow gold bracelets from one of Tiffany’s new men’s collections, Tiffany 1837 Makers, plus a Tiffany T bracelet. (Photo credit: Roe Etheridge)
New York—On Oct. 1, Tiffany & Co. will release a slew of men’s products under the new moniker—wait for it—“Tiffany Men’s.”
Under the Tiffany Men’s umbrella are two new collections: “Tiffany 1837 Makers,” a nod to the American jewelry house’s founding that year, and “Diamond Point.”
“Tiffany Men’s is centered on craftsmanship as the foundation of our company,” Chief Artistic Officer Reed Krakoff said in a press release. “Tiffany 1837 Makers is a nod to the workmanship and time-honored techniques used in creating jewelry—the idea that there’s a person behind each object.”
The company said Tiffany 1837 Makers was inspired by its long practice of handcrafting sports trophies, as well as its hollowware workshop. The collection’s hero piece is a made-to-order trophy ring, an homage to the tradition.
Allusions to the brand’s heritage also come in the form of stamped symbols reading “T & CO MAKERS,” “NY” and “AG925.” The last is a nod to the content of sterling silver—925 parts out of 1,000—, the standard which Tiffany helped establish in the United States.
Most of the Diamond Point jewelry is die struck and hand polished.
“Diamond Point takes a more modern and graphic approach, utilizing a pattern inspired by a diamond’s culet that ties back to our diamond authority,” Krakoff commented.
Both new collections feature accessories ranging from home objects to barware to games. One of Diamond Point’s most exciting products is a one-of-a-kind handmade sterling silver and 18-karat yellow gold vermeil chess set.
Tiffany Makers 1837 and Diamond Point feature nearly 100 styles between them, ranging approximately $200 to $15,000 for jewelry and reaching up to $75,000 for home and accessories.
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