Boucheron’s Latest High Jewelry Collection Is an Ode to Art Deco

CollectionsFeb 25, 2021

Boucheron’s Latest High Jewelry Collection Is an Ode to Art Deco

It draws parallels between today and a past era when gender roles also were evolving, with pieces intended for both women and men.

Boucheron’s latest high jewelry collection focuses on convertible pieces, helping make styles easy to wear for different genders.
Paris—Boucheron’s latest high jewelry collection draws parallels between the Roaring ‘20s and today.

Like in the modern era, gender roles were evolving a century ago.

Flappers were abandoning corsets and other oppressive clothing for silhouettes previously considered more masculine, like dresses that showed no hint of a woman’s waist.

In the 1920s, a Parisian woman’s uniform might have centered on high-waisted pants, plunging necklines, long necklaces and short hair, Boucheron noted.

It was this style evolution that lured Creative Director Claire Choisne into the Boucheron archives, channeling the spirit of this modern woman through the maison’s rich archive of Art Deco-era pieces.

Choisne found parallels between attitudes a century ago and today’s evolving gender roles, in which it has become a style statement for a man to don a pearl necklace.

The cultural epitome of this boundaryless, and infinitely more fun, approach to men’s fashion is Harry Styles’ Vogue editorial last year in which he wore a Gucci jacket and dress on the magazine’s cover.

Translating this current evolution into a high jewelry collection, Boucheron created a long white gold necklace inspired by a tie, with a detachable brooch featuring an 8.02-carat emerald with onyx and black lacquer. The piece is meant to be worn by either gender, as a tie, necklace, pendant or brooch.

Providing a more approachable and lighthearted attitude to haute joaillerie is a diamond chevron-pattern jewel set on a ribbon. Its suggested uses include as a belt with a man’s tuxedo, as a headband or choker for a woman, or as a set of two unisex bracelets.

Convertible and Art Deco are the themes throughout the collection, which features emeralds as pops of color against a white gold, white diamond and black onyx and lacquer backdrop.
Boucheron’s classic bow-tie ring can be detached and pinned for use as an actual bow tie on a suit, or worn on a dress or in one’s hair. Breathtaking earrings, rings and necklaces are intended to be genderless.

Highlights include a sliding, adjustable Y-necklace with white diamond chevron pattern, adorned with dangling 61.35-carat Zambian emerald drop (pictured at top of article, left), and a graphic descending rock crystal and emerald necklace.

See the collection below.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

IndependentsMay 17, 2021
Take a Peek Inside the New Zadok Jewelers Store

The Houston jeweler recently opened a 28,000-square-foot, two-level store.

IndependentsMay 17, 2021
Bill Boyajian Has a New Book Coming Out

“Family Business Succession Planning” covers the dynamics of working in a multigenerational business and prepping for the next generation.

MajorsMay 17, 2021
Pandora’s Head of North America Steps Down

Sid Keswani has left the jewelry company to become president of lifestyle company Centric Brands.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

TechnologyMay 17, 2021
JCK Launches Online B2B Jewelry Marketplace

“Jewelers Source by JCK” will help qualified buyers find new clients and conduct virtual meetings all year round.

Weekly QuizMay 14, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 10-14, 2021.
Take the Quiz
MajorsMay 17, 2021
Borsheims Promotes 3 on Sales Management Team

It shows the Nebraska jeweler’s new cross-department emphasis.

Policies & IssuesMay 14, 2021
Petra Reaches $6M Settlement Amid Claims of Human Rights Abuses

A report by a nonprofit documented an alleged seven deaths and 41 assaults on artisanal miners at the Williamson mine in Tanzania.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

AuctionsMay 14, 2021
Phillips’ New Selling Exhibition Celebrates Female Designers

It features pieces from the likes of Solange Azagury-Partridge, Suzanne Belperron, Marina B, and Silvia Furmanovich.