Watch: Why Your Website Needs a Chat Feature

Mar 19, 2021

Watch: Why Your Website Needs a Chat Feature

Olark CEO Ben Congleton explains how a chat feature can improve the overall customer experience.

As the COVID-19 pandemic accelerates shifts in retail, it’s increasingly important for jewelers to have strong e-commerce capabilities.

A website chat feature can function as a customer touchpoint and provide a user-friendly way to answer customer questions and provide other services.

Associate Editor Lenore Fedow sat down with Olark CEO Ben Congleton to discuss how a website chat feature can improve the overall customer experience.

From how to install it to what it may cost, Congleton shares the ins and outs of adding this feature to a small business’ website.

Watch the full session above.

Join us again for “My Next Question” this coming Wednesday, March 24 at 2 p.m. EDT.

Senior Editor Brecken Branstrator will speak with mineralogist and geologist Çiğdem Lüle about archaeogemology, digging into how the discipline developed, how it’s studied and how it is applied to areas outside of the jewelry trade.

For more information or to register, visit

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