Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Muzo Emerald Colombia Debuts E-Commerce, New Collection
It’s the famed emerald miner’s first entirely shoppable website.
In recent years, Muzo’s wide-ranging partnerships with some of contemporary jewelry’s most compelling design talents has helped establish it as a brand in its own right.
Now, consumers can shop those collaborations and Muzo’s own in-house creations on its new e-commerce website.
On Muzo.co, shoppers can peruse one-of-a-kind jewels from designers like Ara Vartanian, Colette, Coomi, Daniela Villegas, Harwell Godfrey, Michelle Fantaci, Noor Fares, Selim Mouzannar, Silvia Furmanovich, and Wilfredo Rosado, among many others.
They can also shop a special “Green Jewel” high jewelry collection created in collaboration with the Argyle mine’s famed pink diamonds, as well as the “Heritage Collection,” introduced two years ago and featuring cabochon emeralds and emerald slices.
There is also a new jewelry collection for emerald lovers to add to the site’s virtual shopping cart: a line of faceted emerald and diamond jewelry called “Nova” that embodies traditional elegance.
Many earrings call on a traditional floral motif, with dramatic drop styles bringing to mind a luxurious springtime bouquet.
Muzo enlisted model Alana Tapigliani to star in a campaign showcasing the elegant “Nova” assortment, noting her Latin American heritage made her an ideal brand representative.
The new Muzo site has an emphasis on education, with information and videos outlining everything from emeralds’ complicated history as different groups grasped for power in Colombia over centuries to the art of polishing the stones and how Muzo’s operations give back to local communities today.
As part of Muzo’s “May Emerald Month” initiative, the miner is driving awareness of its Muzo Foundation, which assists many residents of the Western Boyacá region by funding early childhood education, training schools, higher education scholarships, community dining for the elderly, farms for families, and cocoa crops.
The foundation also supports local grassroots organizations and assists local leaders in shaping their towns and region.
A portion of proceeds from Muzo’s designer collaboration jewelry benefits the foundation and its many projects.
“Transparency and philanthropy are at the core of our business, and we are thrilled to have created new channels to help drive awareness of these efforts,” noted Muzo Head of Business Development Gabbi Harvey.
“Despite a challenging year, we have remained committed to giving back to the local environment and people; we recognize that there would be no Muzo without Colombia and our incredible mining community.”
Not content with just a new e-commercite site, new collection, and renewed commitment to its philanthropic endeavors, Muzo will also showcase a new collaboration during emerald month with Colombian designer and tastemaker Mercedes Salazar.
Salazar and Muzo have collaborated in the past as part of the Muzo designer series and will now embark on more creations together, with a portion of proceeds benefitting The Muzo Foundation.
“For me, it’s important to give back because it is the only way to understand that we are one, that we are not alone,” Salazar said. “We weave a life together. Knowledge, wealth, happiness, and peace should be always shared.”
The forthcoming nine-piece collection is handcrafted in Colombia and made of woven raffia with gold thread and Muzo emeralds. The fashion jewelry collection will start at $120.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.