Watch: Learn All About Cultured Pearls with Jewelmer

May 21, 2021

Watch: Learn All About Cultured Pearls with Jewelmer

Jacques Christophe Branellec dives into the process of culturing golden South Sea pearls, sustainability and COVID-19.

Cultured pearls are classic in jewelry design but also offer intrigue in the process that leads to finding one of those rare treasures.

Jewelmer has been bringing lustrous South Sea pearls to the market since 1979, growing to become an internationally renowned brand.

The company breeds gold-lipped Pinctada maxima oysters that grow these golden pearls on farms in the Philippines. Jewelmer has retail locations of its own around the world in addition to wholesaling to the trade.

Jacques Christophe Branellec, second generation member and currently its executive vice president and deputy CEO, joined National Jeweler to discuss how Jewelmer cultures pearls, how sustainability efforts have been affected by climate change, how COVID has affected operations, the current cultured pearl market, and much more.

Watch the full session above, and join us next Tuesday at 2 p.m. EDT for the next National Jeweler webinar, “How to Drive Customer Engagement,” with Associate Editor Lenore Fedow and Kendra Scott Chief Marketing Officer Mindy Perry.

For more information, visit

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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