Creative Connecting: Easing Back Into In-Person Events
Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.
Without further ado...
Set goals and make a pre-show plan of the businesses and attendees you would like to meet, then reach out to book appointments or make plan to meet them during the show for coffee.
3. Networking
At the start of each appointment, contract for time. Ask the buyer how much time they have and try to streamline your presentation accordingly.
- Get Your Head Right. Download a fitness, yoga or meditation app on your phone and make a point to spend 15-30 minutes each morning getting centered and focused on the jam-packed day head.
- Make Your Shoe Game Strong. #VegasShoes. Nothing will kill your ability to network more than when you can’t walk or stand due to foot discomfort. Pack a variety of comfortable shoes and options to change into from day to night. Bonus tip: pack Epsom salts and soak your feet for 10 minutes after a long day.
- Your Voice Matters. Many days of talking within loud venues, in the desert, during the summer, can wreak havoc on your vocal cords and cause you to lose your voice. Your ability to speak is one of the most important ways to communicate and network, so remember to stay hydrated and drink plenty of water. Consider bringing a refillable water bottle. Also, remember beverages like coffee and alcohol can be very dehydrating, so you will need more water than normal. There are oral rinses from brands like Biotene that help soothe a dry mouth. Also, member to pack cough drops and lozenges!
- Sleep Is Not Overrated. Going strong all day every day and then having to attend client dinners and industry events in the evenings is exhausting, in the best possible way. To have your best meetings and snap your best selfies or photos with your favorite industry friends, sleep is critical. Set a daily limit and make sure that you are in your room and resting by a certain time. Save the Vegas wild night for the last night, and sleep on the plane on the way home.
- Calories Count. You need them. Another challenge at trade shows is finding time to eat, especially if your booth or meetings are not near a food source. Try not to skip breakfast in case you have to skip lunch. Pack protein bars and snacks to get you through the day. Protein keeps you satisfied and helps you to focus. B-12 sublingual vitamins and fresh fruit offer instant energy pick-ups because both are easily absorbed into the bloodstream. Tennis pro tip: Martina Navratilova always eats an orange before a big match!
- Keep It Real. Try to connect with new industry contacts you meet as human beings, not as potential moneymakers for your business. This industry is all about relationships. If you genuinely connect with people, even if you don’t get the opportunity to do business during the show, they will remember you and take your call at a later date. Have compassion for the other person’s long and grueling day. Ask questions to discover similar passions and keep the conversation, at least at first, more about them than you.
The Latest
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.