The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Alexis Kletjian Forges Personal Connection with First Store
The designer is empowering herself and her business by taking retail into her own hands.
Kennett Square, Pa.--For jewelry designers, many aspects of their career rest in the hands of others. Designers are dependent on the approval of buyers and retailers, and don’t always have much of a say in how their work is presented.
Alexis Kletjian wasn’t satisfied with this model, or with simply selling her pieces online. She wanted to take the full experience of her fine jewelry into her own hands, and did so by opening her first brick-and-mortar store last September.
“I needed to take a risk and make a change,” Kletjian told National Jeweler. “I just felt like every time I turned around there was somebody else launching something or doing something and I felt like this is my true passion. I needed to invest in myself and do something meaningful for me that fed my soul.”
That investment is Alexis Kletjian Fine Jewelry, an approximately 500- to 600-square-foot “charming” storefront in the historic town of Kennett Square in Pennsylvania, home to about 6,000 people.
Kletjian and her family moved to the area a year before she opened the store.
“When we moved here, I said to my husband, ‘I want to open a store,’ and he jokingly said, ‘Please don’t,’” Kletjian recalled.
But with her two children in school full-time Kletjian was determined to make it happen. “I said I would give myself exactly a year to learn everything about the area.”
Kletjian wanted to jump into retail, because, despite having found success with her namesake fine jewelry that she launched in 2011, she was dissatisfied with the passiveness of participating in the traditional retail model, instead desiring the autonomy inherent in selling her own line in her own physical space.
“What was I going to do?” Kletjian asked, “Work on my jewelry and hoard it all in the safe, or go to trade shows and try to get people to look at me? That’s not who I am.”
When an ideal location popped up on the town’s main retail street three weeks prior to
“I didn’t have any furniture, nothing,” she said. “I woke up at 4 a.m. and went to all of the vintage flea markets down in Amish country (to source antiques). My husband built me a case for my antique jewelry. He hand-fabricated it out of steel--it was a massive effort in the middle of the summer.”
Kletjian managed to open in time for the festival. Besides stocking her own jewelry, which she’s always in the process of making, she now sources antique and vintage jewelry and trinkets, as well as luxury candles, oils and jewelry boxes. Prices at her store range from $40 for a vintage bangle to $30,000 for a custom engagement ring.
She also carries other contemporary jewelry designers such as Rachael Sarc, Emilie Shapiro, The Eden Collective, Judi Powers, Estyn Hulbert and Anne Sportun. “I only choose designers who I feel complement my own aesthetic and (people) who I know have incredible work and work ethic,” Kletjian said.
She describes her gallery as “very comfortable, with layers of different eras, textures, flowers and plants—it’s like a home. It’s upscale but very cozy.”
But her favorite thing about the store is that it’s all hers.
“If there’s anything I don’t like that’s in here, it goes,” she explained. “I don’t have to have any designer in here I don’t want, or sell any item I don’t want. Every single thing in here I truly love. That’s pretty freeing.”
So far, having a physical selling point has bolstered Kletjian’s brand. The designer has been surprised by the number of her social media followers who are seeking out her new store, and she’s relishing in the personal connections she’s making.
“People who I didn’t even know were following me are coming in. And the thing that they always say is, ‘Now you’re like a real person,’” she said. “I was always a real person. I had had success even before I opened (the gallery) but it didn’t matter, nobody cared. Now they can come in and touch and see and feel, and that’s what matters to people.
“It gave people more trust; it’s just strange. I had to take this investment in myself. I needed a game-changer and for me this was a game-changer.”
The Latest
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."