Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
In Switzerland, a Much Smaller Baselworld Set to Open
The number of exhibitors at the watch and jewelry show is down by half.
Basel--The 2018 edition of Baselworld is set to open Thursday, and it will be shorter and smaller than in years past.
As announced back in November, the number of exhibitors at the show is down by half, from 1,300 to about 650, with many brands put off by the high cost of exhibiting at the show. Baselworld is also two days shorter this year—six days instead of eight.
At the opening press conference held Wednesday morning in Basel, show Managing Director Sylvie Ritter said the watch industry is in a period of change and “unprecedented concentration,” in which the strongest players are getting stronger and weaker brands are being challenged.
Ritter, whose speech was translated live from French to English, said Baselworld was faced with two options, “expansion or concentration,” and noted, “We have opted for concentration.”
She painted the new Baselworld as having a “clear, well-defined profile” that now has only the best and most-sought-after watch and jewelry brands.
In her speech, Ritter also alluded to the overall importance of trade shows in an age when, some might argue, the internet has made them less relevant, particularly those that are large and costly.
She said people still want to touch and feel products in person and to meet face-to-face when making deals, while also noting that the “most important” brands present their novelties only at Baselworld.
Key brands missing from Baselworld this year include pearl giant Mikimoto, Italian jewelry brand Marco Bicego and Movado Group. Movado is holding its own summit in Davos instead of exhibiting in Basel, and the hall where the company once held a prominent position in front is now empty.
Though Baselworld is much smaller, it does open amid an upswing in Swiss watch exports after two down years.
Following four years of post-recession growth from 2010 to 2014, exports dropped 3 percent in 2015 and 10 percent in 2016, according to information presented at the press conference by François Thiébaud, president of the Swiss Exhibitors’ Committee and a Swatch Group executive.
But exports recovered in 2017, growing nearly 3 percent year-over-year, and they were up 13 percent year-over-year in February, though the comparable figures from February 2017 were relatively weak.
Thiébaud attributed the Swiss watch industry’s recent difficulties not to competition from smartwatches or timepieces’ lack of relevancy to younger buyers but to the Swiss National Bank’s January 2015 decision to eliminate its cap on the Swiss franc.
The move sent
The franc has since declined in value, easing pressure on exporters.
Following the press conference, show organizers did not take questions from journalists, something they have done in the past.
Baselworld 2018 is scheduled to open Thursday and run through Tuesday, March 27.
The Latest
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.