The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Pandora now selling online in the United States
The brand’s U.S. e-store opened for business today, offering the full range of Pandora jewelry direct to consumers in the market.
New York--Pandora announced that it will launch an e-commerce platform in the United States Tuesday, offering the full range of the brand’s beads and jewelry direct to consumers in the market.
The e-store includes all Pandora products, including its Disney collection, which is sold in Pandora concept stores only as of right now, and will be operated by e-commerce solution provider PFSWeb to provide technology consulting, customer service, and order fulfillment.
Unlike other brands such as Forevermark and Hearts On Fire, which have incorporated their physical retailers into their online sales operations, Pandora’s site will be strictly an e-commerce platform. Consumers will buy jewelry on the site and it will be shipped directly to them.
The launch comes as part of the company’s efforts to offer its jewelry online on a global basis, it said. Pandora also has e-stores in Austria, France, Germany, Italy, the Netherlands, Poland, the United Kingdom and, now, in all 50 U.S. states and Puerto Rico.
“The U.S. is one of the most developed online markets in the world today, and to open our own e-store in the country is an important new step for us,” said Pandora CEO Anders Colding Friis. “We are encouraged by what we have seen from our online offering in Europe and hope we can continue the positive trend in the U.S.”
In other company news, Pandora also is launching “The Art of You” marketing campaign around Mother’s Day that is “designed to inspire women to embrace the self-creator within,” or help them choose jewelry that complements their style.
It will be seen across various marketing channels in the U.S. and Canada, including TV, print and digital advertising, public relations, social media and in-store activations.
The Latest
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.