He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
Instagram Rolls Out Reels, Its Answer to TikTok
Introduced last Wednesday, the new feature allows users to create 15-second videos using a single shot or stitched-together clips.
Menlo Park, Calif.—Instagram has introduced a feature that allows user to create short, looping videos complete with music, filters and special effects, its answer to TikTok, which exploded in popularity during the pandemic.
Called Instagram Reels, it rolled out last Wednesday in the midst of uncertainty about TikTok’s future in the United States.
Reels works from the app’s camera function (top left of the screen when on the home page). Users simply slide over to Reels, then hit record.
On the left-hand side there are a handful of editing functions, including tools for controlling the speed, adding effects and timing the clip.
Reels are only 15 seconds long, but multiple clips can be stitched together to create a montage.
Examples of montages from some of Instagram’s most-followed users include actress and entrepreneur Jessica Alba (@jessicaalba), who did one to promote her Honest company face masks, and model Karlie Kloss (@karliekloss), who strung together her best catwalk looks from over the years.
Reels live in a separate tab right above the main profile grid, where others will be able to see all the Reels a user has done.
The short videos also can live in the main profile grid if the user chooses to share them to their feed.
Duvall O’Steen, a communications strategist, senior consultant for Luxury Brand Group and co-author of the Creative Connecting column for National Jeweler, said on Friday she had not personally tried Reels yet, but would give much of the same advice she has for TikTok.
Use a tripod when filming to keep the camera steady and get better-quality video, and “keep it fun and lively.”
“This is not the place for classic jewelry video,” O’Steen said.
She also recommends creating custom or branded audio to go with the video. Retailers, for example, could use the music from their latest commercial.
More information about how to put together Reels is available on Instagram.com.
RELATED CONTENT: Creative Connecting—TikTok TipsThe launch of Instagram Reels came one day before U.S. President Donald Trump issued an executive order directing U.S. firms to stop doing business with both TikTok, which is owned by ByteDance, and WeChat, a multi-purpose app developed by tech firm Tencent.
Trump cited national security concerns and data privacy issues as the reasons for his move to ban the Chinese-owned apps in the U.S. The ban is set to take effect in 45 days, with
NPR reported over the weekend that TikTok owner ByteDance plans to sue the Trump administration over the executive order, which it says is unconstitutional.
The Latest
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.