The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Raymond Weil’s Plan for Creating an Infinite Playlist
The watch brand is partnering with Universal Music Group to launch an exclusive digital music service that will give its customers access to bespoke playlists and the chance to win concert tickets.
New York--At Baselworld next month, Raymond Weil, a brand that always has been closely aligned with the music industry, is slated to launch a digital music service developed by Universal Music Group specifically for the Swiss watchmaker.
Through this new partnership, and in honor of its 40th anniversary, a unique radio station with 40 songs curated by Raymond Weil will be available to all visitors to the brand’s website.
Additionally, after registering on the site, visitors will have access to exclusive ad-free radio playlists featuring hundreds of songs themed by collection.
Raymond Weil watch owners, meanwhile, will have full and unlimited access to additional playlists, editorial content and news, and long-form concert videos that will allow them to see musicians live during performances and shows.
Wearers of Raymond Weil watches also will have the opportunity to win exclusive prizes, like unique music experiences, meet-and-greets with internationally renowned artists, concert tickets and collector vinyl deluxe box editions.
Following the streaming service’s launch at Baselworld next month, Raymond Weil said it will roll out a multi-channel campaign that will run in March and April and unveil the service’s features progressively.
Additional details about what the campaign will include weren’t available by press time.
“We are thrilled to partner with Universal Music, the world’s leading music company, and to associate our brand’s name to such an iconic actor of the industry,” CEO Elie Bernheim said. “Raymond Weil has always been strongly committed to promote music of all kinds. With this exclusive entertainment service, we offer our clients access to the best music artists and an undisputable added-value.”
The Latest
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.