Are diamonds ready for their close-up?
michelle.graff@nationaljeweler.com
I spent the bulk of Tuesday afternoon getting my schedule together for the big trip next week out to Las Vegas for the jewelry shows.
While there’s a lot to be excited about, one of the appointments that’s most intriguing to me is my Saturday sit-down with the folks from diamond technology company Gemory LLC.
The topic at hand: their DiamondPure nano-photograph technology for diamonds.
Awhile back I wrote this cleverly headlined story about DiamondPure. But I still have a lot of questions about the technology, the main one being, will people actually be willing to pay for this service?
From what I gather, the basic idea behind DiamondPure is to make diamonds--which are heavily marketed as the perfect gifts to mark special events such as an engagement, an anniversary or a new baby--even more remarkable.
Buying your wife a 3-carat diamond pendant as a push present? Well, why not take it up a notch by putting a super-small picture of the new baby in the diamond.
The catch is that the picture, obviously, isn’t big enough to be seen by the naked eye and must be viewed using GemmaView, a portable viewing device from Gemory.
While the concept is cool, I just can’t picture diamond lovers parading around town with their own personal loupes, asking people to take a look at their wedding portrait shrunken onto a diamond.
But maybe I’m wrong.
Guess we’ll find out how many photo-enhanced diamonds have been sold so far when I meet with the Gemory people in Las Vegas.
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