Whitney 1

I had fun and got credit for taking my wife out to boot Saturday night thanks to Roman Jewelers, a Flemington, N.J.-based independent that's one of my favorites.

Roman is a fantastic pro-active marketer. In the past, they've solicited me, among many others, to give private presentations to better customers, and they perennially seem to be staging some such activity to increase appeal and drive traffic.

Saturday's event was a special for "best customers," which included some 300 attendees from around the Hunterdon County region. Roman hired the band Strawberry Fields, which includes former cast members of Beatlemania, who provided a dead-on rendition of the Fab Four. The crowd, which ranged in age from five to too old to have appreciated the Beatles the first time around, ate it up, along with some zesty pasta.

It was a pleasure to see owner Sophie Shor interact with her customers, whom she describes as all being close friends. It sure seems that way and reflects what independent jewelry retailing can be at its best.
Five diamonds to Roman for tapping the pulse creatively to keep business flowing in today's challenging market.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.