By Whitney Sielaff
Whitney 1

I had fun and got credit for taking my wife out to boot Saturday night thanks to Roman Jewelers, a Flemington, N.J.-based independent that's one of my favorites.

Roman is a fantastic pro-active marketer. In the past, they've solicited me, among many others, to give private presentations to better customers, and they perennially seem to be staging some such activity to increase appeal and drive traffic.

Saturday's event was a special for "best customers," which included some 300 attendees from around the Hunterdon County region. Roman hired the band Strawberry Fields, which includes former cast members of Beatlemania, who provided a dead-on rendition of the Fab Four. The crowd, which ranged in age from five to too old to have appreciated the Beatles the first time around, ate it up, along with some zesty pasta.

It was a pleasure to see owner Sophie Shor interact with her customers, whom she describes as all being close friends. It sure seems that way and reflects what independent jewelry retailing can be at its best.
Five diamonds to Roman for tapping the pulse creatively to keep business flowing in today's challenging market.

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