Last Christmas, I became obsessed with Amazon.com's Lightening Deals. Like clockwork, I would check the Web site every two hours to see if the next item to go on sale would make a great gift or had a Gold Box Price I couldn't refuse. Now the Christmas lights are stored away, Santa's back at the North Pole and I am still checking the deals at least once a day.


Now luxury retail sites such as Gilt, Ideeli, HauteLook and RueLaLa are holding their own versions of timed sales for clothes, jewelry and other accessories, according to an article on on The Wall Street Journal's Web site.


Their members-only offers have become a game to well-to-do shoppers and quite profitable for the luxury e-tailers, some of which decrease overhead costs by not establishing customer service departments.


Ideeli has found yet another way to increase revenue and boost exclusivity. It sends early sale notifications via cell phone to "First Row" members who've paid a $100 fee.


The article's author tested the service and mentioned that the incoming messages arrived at "inopportune times."


I certainly wasn’t surprised to read that she received texts during lunch and dinner. Laid-back, convenient viral-marketing campaigns simply don't exist.





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Filed Under: Web/Tech
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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.