Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Gearing up for a test run
Hello again, it's Michelle Graff, National Jeweler diamond editor and world's most inconsistent (but, in my defense, extremely busy) blogger. In my last blog posting back in February, I did a roundup of the many varied and somewhat ridiculous diamond...
Hello again, it's Michelle Graff, National Jeweler diamond editor and world's most inconsistent (but, in my defense, extremely busy) blogger.
In my last blog posting back in February, I did a roundup of the many varied and somewhat ridiculous diamond products now on the market.
Since that time, diamond manufacturers haven't disappointed.
There's the diamond-encrusted mouse figurine from Diamond Trading Co. sightholder Lazare Kaplan.
According to press reports, The Mouse, as it is creatively named, was going to be auctioned off in Malaysia, with bids starting at $20,000 for the 12.36-carat figurine. The Mouse is a display piece that doubles as a brooch and is made using 563 round diamonds, as well as pink diamonds on the rodent's ears, feet and the tip of its tail.
It's 18-karat yellow gold with a silver base and has been dubbed, "the world's largest diamond mouse," as if there were a number of contenders vying for this title. Imagine how quickly the world's largest diamond-studded elephant or blue whale would trump The Mouse.
In addition to The Mouse, I've found the perfect use for the $20,000 iPhone case I blogged about back in February: storing the world's most expensive iPhone.
Priced at $176,400 and designed by Austrian jeweler Peter Aloisson, the iPhone Princess Plus is studded with 318 diamonds weighing 17.75 carats and has an 18-karat gold rim.
Alas, a Russian businessman purchased the iPhone earlier this year, according to news reports, dashing my dream of owning this magnificent phone-case combo.
Do you think he bought the $20,000 case to go along with it?
Next, I move on to hair and body care, with plans to actually test some of these products that claim to give your body and/or locks a diamond-like sparkle.
I recently wrote Nivea Corp. to request product samples of its Diamond Gloss hair-care line. You can see the entire line for yourself here.
The site enables you to watch a movie on hair care and use of the products, in case shampooing or hairspray confuse you.
I expect to be blinding men in New York City with my shiny, super-lusturous hair.
Stay tuned!
The Latest
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.