By Michelle Graff

Welcome to the new

For the past few months, we’ve been working with the team here at Jewelers of America on redesigning and relaunching our website, with the goal of making it cleaner and more visually appealing.  

What you see today is the culmination of those efforts, a site that looks fresher and more modern and that we feel is the perfect kickoff to our 110th anniversary year. (National Jeweler published its first issue in 1906.)

As the editor of a digital publication, I thought it appropriate to share some of the site’s highlights in numbered list form, since lists seem to be the most popular way to communicate information online.

So, here are my five favorite things about the new

1) The comments feature. Judging by the volume of remarks we get on our 10X Blog, and the number of emails received by our regular columnists, there are a lot of topics jewelers want to discuss. So we’ve added Disqus’s (pronounced dis-cuss) comment hosting system sitewide. (Previously, comments were enabled on the blog only.)

2) Enhanced galleries and larger images. These allow us to better showcase the beautiful jewelry we feature and, in turn, allow our readers to see it better as well.

3) The “Most Viewed Stories” module. I always gravitate to the Most Viewed or Most Read lists when I am reading news websites, or any website really, and I think it is a great barometer for both the reader and the site’s writers. What are people interested in, and what does that communicate about the current state of the market?

4) Having a real-time metals price ticker on every page. This can be seen in blue running along the top of new site and gives per-ounce price updates for gold, platinum and silver.

5) The improved mobile experience. Our latest analytics show that 39 percent of you read National Jeweler on a mobile device—31 percent on a smartphone and the remaining 8 percent on a tablet. It seems like everybody is on the go all the time these days, so it only makes sense that the website’s functionality reflects where people are reading it today.  

We welcome any feedback on the new National Jeweler. Please leave your comments below or email them to

And, as always, thank you for reading.

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Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.