Just as we've grown accustomed to celebrities slapping their names on everything from clothing to perfume, a new trend has emerged among their daughters. Offspring from Mick Jagger, Donald Trump and the fashion family Fendi all have recently launched jewelry lines.


Working as creative director of London jeweler Garrard for six years, Jade Jagger has enough in-depth experience to ensure the success of her budget-friendly line Treasure, which she recently discussed with Women's Wear Daily. I bet her slanted-lips motif, a wink to dear old dad, is going to be a top-seller for the line, which she said should "appeal to both my 15-year-old daughter...and my mother."


Ivanka Trump hasn't been dabbling in diamonds for nearly a decade like Jade. But as the vice president of real estate development and acquisitions at the Trump Organization and a graduate of the Wharton School, she has a wealth of knowledge in business affairs. After seeing pieces from her line on CBS' The Early Show, I concluded the former model has exceptional fashion sense also. One stunner (shown above), a necklace with graduated balls of pavé diamonds strung together like a strand of pearls, exudes modern elegance with a classic touch.


Jewelry aficionados are going to expect the same type of fashion-forward thinking from Delfina Delettrez Fendi. After all, she is the daughter of Silvia Venturini Fendi and French jeweler Bernard Delettrez. The business acumen of the 19-year-old designer may not be up to par when compared with Jade and Ivanka, but her skull- and animal-shaped designs definitely highlight her creative abilities. Her recent debut at Paris Fashion Week received accolades from many, including family friend Karl Lagerfield.


Like membership, "kinship" has its privileges. But these young jewelry designers don't seem to be resting on the laurels of their family names.



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