An Entrepreneur Magazine article details the evolution of a line of fashionable medical ID tags. It explains how a search to find a jeweler for a friend with an epileptic daughter who refused to wear a medical ID bracelet led Julia van Hees-Aidner to create Jewels et Jim.


With lupus and drug allergies, van Hees-Aidner needed to wear an ID bracelet, too, but didn't. Now she was inspired to put her knowledge and resources to work. A PR professional for several high-end jewelry companies, Julia partnered with vintage-jewelry expert James Martin to create the line.


The charms are available with precious and semi-precious jewels and stones, and can be worn on bracelets or necklaces. They range from $250 to $12,000 at Geary's of Beverly Hills and select Neiman Marcus stores nationwide.


Jewels et Jim has even partnered with TouchNetworks, a Web-based system that securely stores your entire health history and provides access to authorized persons with the Emergency ID and Passkey engraved in the charm.



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