July 7, 2007 (07/07/07) is believed to be the luckiest, and certainly has become the most popular, wedding date of the century. For some, the power of the lucky number seven is grounded in superstition. For others, the significance is rooted in religious teachings. Regardless of the origin, people the world over believe that the number seven brings good fortune.


Here in the United States, an estimated 65,000 couples are expecting the lucky date to bring eternal bliss, while retailers are passionate about the potential boost in sales. Jewelry stores, bridal shops and vacation resorts—including the place where everyone feels lucky, Sin City—are all using the date to target brides and grooms.


From mega retailer Wal-Mart, whose Lucky in Love wedding package includes his-and-her diamond wedding bands, to independent retailers on Cafépress.com offering 777 Classic Thongs, the day is all about promotion and profit. Luckily, the retail industry knows that the majority of brides and grooms don't believe in the adage "Love don't cost a thing."



|Subscribe >
Filed Under: Retailing
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.