Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Pairing Pantone and Colored Stones
Senior Editor Brecken Branstrator takes the 10 hot hues of autumn, as predicted by Pantone, and coordinates them with a variety of colored gemstones.
In February, Pantone released the 10 colors it thought would be prevalent in fashion and design this fall.
The list, which included six new hues, is dominated by warm red and pink tones, but also features some bold, strong green and blue hues and solid neutrals.
The colors that Pantone predicts will be hot don’t always translate well to colored stones, and often have a much stronger influence in clothing and accessories.
So, rather than trying to match the colors to gemstones exactly, which can be tricky with some of the more out-there shades, I thought it might make more sense to pair them with complementary colored stones, creating a look that coordinates clothing or accessories in Pantone’s fall colors with the shades that can be found in colored gemstones.
What about matching the yellow shade to another warm tone, like a bright tangerine? Gems like spessartite garnet are a perfect fit for this.
Grab a jewel with a great smoky quartz or smoky topaz at center and you’re good to go.
Now, I know that you probably have to be a pretty brave dresser to put on two colors like this, but having one in your jewelry could make it a little more understated.
It’s “dustier” quality gives it a little more of an icy, gray hue to me, so I wanted to pull that out with some silvery gray tones, like those in gray moonstone, hematite or some pearls.
Pinks
When pairing it with colors, I chose to go with black and white jewels to leave the blue to be a subtle pop of color and create a clean look.
I love the way a vibrant, rich green looks with it, like the shades found in tsavorite garnet, some green tourmalines or emeralds.
To keep it cool and lush, I like the idea of pairing it with some black jewels, such as black spinel--that underrated, beautifully priced gem--black diamonds, or longtime jewelry classic onyx.
Something about this swatch made me think of a crisp pencil skirt, blazer or pants, and I immediately thought it would pair so well with the luminescent shades of a nice pearl.
Again, I’m going to pair this shade with the soft hues of light pink stones like rose quartz, pink sapphires or tourmaline.
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