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Remember that Golden Rule
How does it go? "Treat others as you would like to be treated," I think. Which means that if you would like someone to walk into your store and shell out a few thousand dollars for a piece of jewelry...
How does it go? "Treat others as you would like to be treated," I think. Which means that if you would like someone to walk into your store and shell out a few thousand dollars for a piece of jewelry for herself, treat everyone who walks into you store as if she could do just that. These are the days of denim in the office and $200 track suits, so it might behoove you to also remember that old rule about not judging books by their covers.
Bloomberg News reports that more than half of luxury consumers are unhappy with their retail experience. I have experienced such dissatisfaction firsthand on multiple occasions. While I may not appear to be the biggest spender on the block, I do like to indulge once in a while, and nothing turns me off faster than an aloof sales associate who makes an assumption about me based on my age or my attire. The branded boutiques may have a better selection of designer merchandise, but I find the service so appalling that I would much rather take my chances with the limited selection at Bloomingdale's or smaller, independent boutiques where sales associates actually acknowledge my existence.
Customer service is another place where luxury retailers—jewelers included—often fall short in my opinion. When I walked into the posh Fifth Avenue jeweler where my fiancé purchased my engagement ring to get the piece sized, the sales associate I dealt with gave me such a hard time that I complained about it to co-workers and friends (and, apparently, blog readers) for months. Guess where I am NOT buying the matching wedding band?
The moral of the story? Today's sporadic customer might be tomorrow's regular. Follow mom's advice, and you'll reap the rewards in the end.
The Latest
She is remembered by loved ones as a “guiding force” behind the store and an active presence in her community.
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
Ho Brothers offers scalable solutions for the future of custom jewelry.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.