Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Color-Blocked Looks: Pairing Spring Shades with Gemstones
Now that it’s (supposedly) spring, Senior Editor Brecken Branstrator pairs the season’s palette, according to Pantone, with colored stones.
I’ve been in New York for almost eight years now, and I still don’t think I’m used to how long its winters last.
Growing up in North Carolina, the temperature rarely dipped down enough to need more than a pea coat. I have spent quite a few Thanksgiving and Christmas days in short-sleeved shirts and dresses and usually by this time of year, spring is well on its way.
While it was a little strange to begin working on this blog when snow blanketed the city just a few days ago and our winter wear is still in use, it is helping me be optimistic about the warm weather to come.
I spent the fall 2017 edition of this blog post gushing about how much I loved the season and while that’s true, I’m very happy to now be on the other side of winter. Spring shades are warm and happy, and I can’t wait to see the flowers popping up in the colors of the season.
According to Pantone, “colorful self-expression” is a key takeaway for spring 2018. For the season’s colors, Pantone selected “a kaleidoscopic bounty of uplifting shades and feel-good tones” and balanced them out with some neutral or classic shades.
I have paired each with one jewel in a color that I think coordinates with it.
The 12 trend-driven shades
For the first time, Pantone released a “classic color palette,” since the classics are a mainstay for so many wardrobes. The four neutral shades are also meant to dominate the season, providing a wearable counterpart to the vibrant group of 12 shown above.
Some of these classics are just begging for pops of color.
The classic color palette
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