Since 1906, National Jeweler has covered industry news and developments of significance, serving fine jewelry retailers across the nation as they seek to run their businesses to the best of their abilities. National Jeweler’s 10X blog is a platform for our editors to explore relevant topics in their own voices, from thoughts on politically charged issues to the latest in celebrity jewelry style. Our version of the traditional jeweler's loupe, 10X allows us to focus on pivotal industry issues, magnifying topics of critical interest to our readers.

Michelle Graff


michelle-graff-72dpi-RGBA native of Pittsburgh and an Ohio University journalism school graduate, Michelle Graff got her start on the crime beat at a daily newspaper in suburban Atlanta. She moved to New York in 2007 and has worked for National Jeweler ever since. Outside of work, she enjoys reading, running and the paranoia induced by watching too many episodes of Dateline.


Brecken Branstrator

Senior Editor, Gemstones

brecken-branstrator-72dpi-RGBA Tar Heel through and through, Brecken Branstrator grew up in Greensboro, NC, and graduated with a journalism degree from UNC Chapel Hill. She moved to New York to pursue a career in writing, joining the National Jeweler team in 2013 and tackling the colored gemstone beat ever since. In her spare time, she likes to play soccer, read and get overly invested in cheering on the UNC basketball team.

Ashley Davis

Senior Editor, Fashion

ashley-davis-72dpi-RGBAs Senior Editor, Fashion, Ashley Davis covers all things design and trend-related for National Jeweler. She received her introduction to fine jewelry and watches at WWD, where she covered the accessories markets. A native of Portland, Oregon and graduate of The New School’s Riggio Honors Program, Writing and Democracy, in New York City, Ashley is a lifelong philanthropist who currently devotes her time to rescuing dogs from the meat trade in South Korea. She is a proud dog mom to two adorable meat trade survivors—Sandwich and Gemma.


Lenore Fedow

Associate Editor, news 

lenore-fedow-72dpi-RGBBorn and raised in Brooklyn, New York, Lenore Fedow graduated with a business journalism degree from Baruch College. She’s the newest member of the National Jeweler editorial team, joining as associate editor in 2019. She covers the retail beat and the business side of jewelry. When she’s not elbow-deep in quarterly filings, she likes baking, nerd culture, lighting candles, and hanging out with her pit bull Rock.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.