Since 1906, National Jeweler has covered industry news and developments of significance, serving fine jewelry retailers across the nation as they seek to run their businesses to the best of their abilities. National Jeweler’s 10X blog is a platform for our editors to explore relevant topics in their own voices, from thoughts on politically charged issues to the latest in celebrity jewelry style. Our version of the traditional jeweler's loupe, 10X allows us to focus on pivotal industry issues, magnifying topics of critical interest to our readers.

Michelle Graff


michelle-graff-72dpi-RGBA native of Pittsburgh and an Ohio University journalism school graduate, Michelle Graff got her start on the crime beat at a daily newspaper in suburban Atlanta. She moved to New York in 2007 and has worked for National Jeweler ever since. Outside of work, she enjoys reading, running and the paranoia induced by watching too many episodes of Dateline.


Brecken Branstrator

Senior Editor 

brecken-branstrator-72dpi-RGBA Tar Heel through and through, Brecken Branstrator grew up in Greensboro, NC, and graduated with a journalism degree from UNC Chapel Hill. She moved to New York to pursue a career in writing, joining the National Jeweler team in 2013 and tackling the colored gemstone beat ever since. In her spare time, she likes to play soccer, read and get overly invested in cheering on the UNC basketball team.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.