Brought To You By Jewelers Mutual Insurance Group

Unique experiences and connections to brands are what millennials and Gen Z are looking for. One way for jewelers to provide a unique experience is to mention how their customers can protect their piece of jewelry. Jewelers Mutual Insurance Group makes it easy with several premium jeweler programs that support jewelry business owners in enhancing the overall customer experience.

Here are a few best practices for selling to the next generation of jewelry shoppers.

Be searchable

The first place that next generation shoppers go to shop is on a mobile device, whether it’s to search for a product or learn more about a specific business. They will check out your business online before coming into your store, so make sure your website is up-to-date and your information can easily be found on social media sites and in Google searches.

Follow up

Build relationships and trust with your customers by providing an excellent customer experience. Follow-up with a customer after they leave your store or send them an article or blog post in response to a question they asked. Simple gestures like a handwritten thank you card can go a long way in winning over consumers.

Make connections

Always be collaborating and always be caring are the new ABC’s of selling, according to Jeff Fromm, president of FutureCast.

Keep in mind these generations have never lived in a world without the internet and social media. Therefore, they are experts at tuning out advertising that is constantly being pushed on them.

Instead, they respond to brands that are real and authentic.

Food for thought

In the end, here’s what you should be asking yourself if you want to sell jewelry to the next generation of consumers:

  • Can my customers interact with my website easily from their phone?
  • Does my business have an active social media page?
  • Am I offering a unique and authentic experience?

If you need help with the last question, why not offer service after the sale? Jewelers Mutual has several premium service jeweler programs to support store owners that enhance the overall customer experience by making it easy to mention jewelry insurance as an option for your customers to consider.

Plus, actively participating in a jeweler program offers you additional revenue potential!

To learn more about what the programs and discover which one will be a good fit for your business, call 800-336-5642 ext. 2118 or email This email address is being protected from spambots. You need JavaScript enabled to view it..



National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.