Jewelers Mutual


Brought To You By Jewelers Mutual Insurance Group


When is the last time you reached out to thank your customers? Jewelry businesses that focus on creating meaningful customer experiences can compete mainly on loyalty or word-of-mouth.

According to Shopify Inc., 68% of businesses have lost a customer because they feel a company is indifferent to them.

Whether you say, “thank you,” “gracias,” or “grazie,” it’s one of the most important things you can say to build lasting relationships. It may be simple gesture, but it makes a lasting impression that goes a long way.

Here are some creative ways to say to show your appreciation after a sale.

1. Include a little something in the package

Add something small to an order that’s being mailed or at the point-of-sale. Your return on investment could be enormous if customers continue to buy from you or refer a friend because of your generosity.

jewelers mutual pearls of wisdomAnother great way to add value to purchases is by providing information on how to keep jewelry safe and secure. Jewelers Mutual offers the Pearls of Wisdom brochure which provides valuable information on keeping jewelry safe, clean and protected. Another brochure containing information about the benefits of specialty jewelry insurance to protect their purchases is also available at no cost to you.

2. Give a charitable gift

A charitable donation in the name of a loyal customer can go a long way. It shows you value their business and makes the world a better place at the same time.

3. Hold an open house

Invite customers to an “exclusive” open house just for them. Offer special discounts and provide snacks, beverages and a little background music while they shop.

4. Share sneak peeks

Everyone loves to feel like they have the inside scoop. Let your customers view your newest inventory before the general public and promote it as such. Maybe add the sneak peek as part of the open house.

Remember to be personal and genuine in your efforts and you’ll be sure to create a lasting impression and keep customers coming back to your store.

Another great way to say thank you is by extending service after the sale. Jewelers Mutual has several premium service jeweler programs to support store owners with that very thing. These programs are a great way to grow your business and enhance the overall customer experience.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.