Brought To You By Swarovski


Swarovski celebrates its 125th anniversary in 2020, and Swarovski Created Diamonds are a perfect way to mark this milestone as the company continues to explore new man-made materials and technologies. Over the past 125 years, the company has always lived by the values of its founder Daniel Swarovski, which includes providing a customer experience equal to the brilliance of our stones. The Swarovski Created Diamond program is now offered in the same spirit, trust and quality.

Swarovski Created Diamonds' Retail Program

For Swarovski, it is crucial to collaborate and invest in the success of its partners. The new Swarovski Created Diamond retail program now allows Swarovski’s customers to experience a reassuring mix of one of the top brands, together with all the advantages of the fastest-growing category in our industry.

The Swarovski Created Diamond retail program includes flexible assortment options, such as lab grown diamonds in a variety of colors, shapes and sizes, complimented with visual merchandising tools, training and marketing support, all customized to fit the customer’s needs.

btyb Swarovski image2 072820

Swarovski Created Diamonds

A Swarovski Created Diamond is a 100% diamond. Forged in a laboratory under intense heat and pressure in a process that duplicates the miracle of nature, they are identical to a mined diamond in every way except their origin. Swarovski Created Diamonds are graded in the same manner as mined diamonds, per the 4Cs of clarity, color, cut and carat weight. Every Swarovski Created Diamond larger than 0.10ct is laser-engraved with an inscription only visible under strong (20x) magnification. Swarovski Created Diamonds are produced according to the utmost environmental, safety and labor standards, giving consumers a conscious choice when purchasing.  
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.