By Michelle Graff
JTV is asking the public to vote for their favorite gemstone among three final choices--morganite, tanzanite, and chrome diopside, as seen here (clockwise from the bottom left)--to decide the “Gem of the Year.”Knoxville, Tenn.--Jewelry Television is asking the public to vote on their favorite gemstone to select the “Gem of the Year,” a promotion that gives the on-air retailer valuable insight into customer preferences. 

Consumers will vote for one of three of JTV’s best-selling gemstones--morganite, tanzanite, and chrome diopside--between Oct. 28 and Nov. 9. Each voter automatically will be entered to win a trio of jewelry pieces, including one of each of the three stones.

These three gemstones were chosen by JTV’s gemstone buyers, gemology experts and merchandisers based on beauty, rarity, and desirability.

Chrome diopside varies in color slightly from a vivid green to a bluish- or even yellowish-green. Tanzanite also comes in a variety of hues, ranging from blue, violet blue or bluish-purple, and is sourced solely from Tanzania, making it a very rare stone. 

Morganite, meanwhile, is named after financier and gem enthusiast J.P. Morgan. Its salmon pink or slightly purplish-pink hue comes from the presence of manganese.

“There are several ‘best of’ yearly designations, but to our knowledge this is a first for the gemstone category,” said Jill Johnson, vice president of marketing at JTV. “As one of the world’s premiere experts on rare and exotic gemstones, JTV is positioned to lead the charge for an annual Gem of the Year.” 

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.