Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Demand for Blue Drives Q3 Fancy Colored Diamond Prices Up
Prices of fancy colored pink and blue diamonds are up, but partially offset by continued price declines in lower-cost, commercial yellow diamonds.
New York--Fancy colored diamond prices continued a moderate increase in the third quarter of the year, according to recent data from the Fancy Color Research Foundation (FCRF).
The FCRF said that overall prices in the fancy color diamond category climbed by 0.4 percent for the period.
The organization found that there have been two pricing trends in fancy colored diamonds that are shaping the market right now: consistent demand-driven price increases for pink and blue diamonds, which are partially offset by continued price declines in lower-cost, commercial yellow diamonds.
Prices of blue and pink diamonds increased 1.2 percent and 0.5 percent, respectively, in the third quarter. Meanwhile, prices of yellow diamonds were nearly flat with a 0.1 percent decrease.
The strongest performers during the third quarter were the fancy vivid blue and fancy pink categories in all sizes, growing by 6.7 percent and 3.1 percent, respectively.
However price declines of between 1 percent and 3 percent were reported for all yellow categories, including fancy, intense and vivid, though trader interviews revealed that certain intense and vivid yellow diamond shapes such as rounds, pears and emeralds didn’t experience price declines.
For the 12 months ending October 2016, the Fancy Color Diamond Index had grown by 0.9 percent, driven by price increases for blue diamonds (3.2 percent) and pink diamonds (1.7 percent), and offset by a 1.6 percent decline in prices of yellow diamonds.
FCRF Advisory Board member Ephraim Zion said, “High quality, rare fancy color diamonds, especially vivid blues and vivid pinks, have continuously demonstrated their price resilience, as their supply is very limited, effectively neutralizing the effect of economic conditions on consumer demand.”
He added that “On a positive note, it seems that prices for yellows are beginning to stabilize as inventories in the U.S. are running low, after a long period of sluggish demand."
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