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The diamond trading network will give members the opportunity to trade jewelry without any commission or transaction fees.
She has held notable roles at Leo Schachter Diamonds, Rio Tinto and Frederick Goldman.
Traditionally a diamond tender house, the company will present about 400 lots at the Jewelry Trade Center from Feb. 18 to 22.
The diamond miner reported provisional sales of $540 million, a 19 percent increase over last year.
The most valuable diamond sold at this year’s tender, a 2.28-carat fancy purplish-red, toppled a record set just last year.
The strongest demand is at the top end of the market, with De Beers allowing sightholders to hold off on buying lower-value rough for now.
Diamond production also was down year-over-year due to the loss of the Mir underground mine.
Market sentiment was positive last month after the Las Vegas jewelry shows demonstrated robust U.S. demand, according to the Rapaport Group. 
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