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Like many companies, the diamond miner started off the year strong before business took a nosedive in February.
While it remains in limbo, others are stepping in to offer free membership or even launch new platforms.
Mobilized via Instagram, hundreds of companies have removed their diamonds from the trading platform in protest.
After a strong start to the year, uncertainty surrounding the continuing spread of COVID-19 weighed on the miner’s sales.
The company is letting sightholders defer as suppliers grapple with the drop in demand in China.
Rough diamond sales totaled $545 million in the miner’s first cycle of the year, up compared with the same period last year.
Called the “Firebird,” it is part of the same collection as the nearly 15-carat pink “Spirit of the Rose” diamond.
A leading diamond company bought the stone, which is described as an “exceptional” Type IIb diamond.
National Jeweler

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