A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Selling A Lot of Forevermark? Join the Club
De Beers’ diamond brand has started its own carat club, honoring jewelry store salespeople who sold more than 20 carats of 1-carat and larger Forevermark diamonds in 2015.
Phoenix--De Beers’ diamond brand has started its own carat club, honoring jewelry stores salespeople who sold more than 20 carats of 1-carat and larger Forevermark diamonds in 2015.
Launched at the brand’s recent forum in Phoenix, the Forevermark Carat Club rewards the brand’s top sales ambassadors, not unlike the way rival diamond brand Hearts On Fire recognizes its top-selling stores at Hearts On Fire University each year.
A total of 17 people were inducted into the club’s first class. They are as follows.
Paul Minton, BC Clark Jewelers
Ashleigh Woolly and April Busby, Bere’ Jewelers
Cory Schifter, Casale Jewelers
Robert Fontenot, Diamond District
Jon Fey and Carolyn Vidler, Fey & Co. Jewelers
Jillian Rebol, Eran Peleg and Nikko Kandhari, Geoffrey’s Diamonds & Goldsmith
Joseph Brando, J Vincent Jewelers
Jalil Bami, Milanj Diamonds
Jack DeAngelis, Morton & Rudolph
Lee Neves, Neves Jewelers
Eddie Hazan, Tara Fine Jewelry Co.
Abby Elsess, Trinity Jewelers
Laura Alonzo, Zameer Kassam Fine Jewelry
Club members were presented with a Forevermark diamond pin and will receive a trip to De Beers’ Victor mine in Ontario, Canada to “experience the journey of a Forevermark diamond first hand,” the brand said.
The 2016 Carat Club incentive will run through the entire year and sales ambassadors will need to sell 35 carats or more to qualify. This year’s top 20 winners will receive an exclusive trip to London to visit the Forevermark headquarters and the Tower of London, where the Crown Jewels are kept, as well as a trip to Antwerp for a tour of the Forevermark Diamond Institute.
Also during the Forevermark Forum, the brand introduced a new marketing and advertising campaign focused on responsible sourcing, highlighting how it gives back to the communities from which its diamonds originate.
The campaign will run both in print and online, with the first national print ad slated to run in the May issue of Town & Country.
A responsible sourcing toolkit will be available to all jewelers who carry Forevermark so they can take advantage of the content in their local campaigns, on their websites or in their stores.
RELATED CONTENT: Where diamond advertising needs to go
Forevermark U.S. President Charles Stanley said the brand will be “dialing up” its responsible sourcing messaging for the remainder of the year.
The Forevermark Forum took place April 4 to 6 at the Biltmore Arizona in Phoenix. The theme was “Better Together,” stressing the fact that jewelers, manufacturers, diamantaires and industry leaders need to work together to solve the industry’s problems.
The Latest
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.